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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

With videos driving 135% more organic traffic than static or text-based images, it comes as no surprise that an estimated 2.27 Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM).

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Best Practices for Mobile-First Social Video

Ignite Social Media

People scroll through feeds the height of the Statue of Liberty and are bombarded with thousands of marketing messages a day. With this much noise in the social space, marketers have almost no time to capture the attention of their audiences, so it’s important to meet people where they are in their busy feeds. That’s a lot of content!

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

more engaging than longer videos, while 66% agree that short-form video is the most engaging of all in-feed social media content formats. Shift Toward Vertical Video Over the past five years, mobile devices have accounted for more than half of global internet traffic , peaking at almost three-fifths of traffic in mid-2022.

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What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Especially on mobile.

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Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. Earlier this month, Facebook completed the launch of the Explore Feed. This is the Explore Feed that about 99% of us have. I have other opinions.

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10 ways the Sprout Social mobile app lets you manage social from anywhere

Sprout Social

Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. With the Sprout Social mobile app, you can bring your calendar with you wherever you go. For Blue Corona , a full-service digital marketing agency, the Sprout Social mobile app is a must-have. “If

Mobile 139
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Should We Be Worried about the Facebook Explore Feed?

agora pulse

Could the new Facebook Explore feed be the end of organic reach? What on Earth is the Explore feed? The Explore feed is a new tab on Facebook. It’s been on the mobile app for a while but it was recently launched on Desktop. It was when the feed was officially launched on Desktop that the trouble started.

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