The Lance Armstrong Effect
OCTOBER 23, 2012
But, in the world of the real-time Web, mobile devices, Twitter , Facebook updates, YouTube videos and the like, what once was a brand's most powerful tool to communicate directly with consumers, suddenly becomes its worst nightmare. Suddenly, Armstrong's Twitter feed is nothing but digital crickets and virtual tumbleweeds. mobile. twitter. Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself.