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Best Practices for Social Media Live Events

Ignite Social Media

While there’s a myriad of platforms one can live stream, there are six major social channels commonly used for live events: Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok. Videos may show up on a user’s news feed during and after the social media live event. Twitter Live. Facebook Live. Instagram Live.

Eventful 205
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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Search Volume.

Metrics 159
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How I’m cheating on Twitter

Josh S Peters

It’s the reason why Twitter numbers mean nothing , it’s why you can’t just look at someone’s account and say “wow, they’re doing great!&# , and it’s why you should be suspicious if an agency or consultant you’ve hired shows explosive growth for no real reason. The Metrics.

Twitter 125
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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Owly links are secure, and they also track the metrics you need to see how well your content is converting. (Ok, Integrate your Shopify store with your social feeds. And as of 2021, you can also access your Instagram DMs in Hootsuite Inbox, alongside comments, replies and DMs from Facebook, Twitter and LinkedIn.

HootSuite 140
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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI. Get inspired. Build your case.

Buy 116
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Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More

Hootsuite

Extensibility: We’re deepening our focus on two-way integrations with the systems that matter most to you. By getting a detailed analysis of your campaigns and ad metrics, you can easily benchmark changes over time and share these reports with your stakeholders. Dive deeper into your post analytics.

HootSuite 116
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7 Tips for Increasing Engagement and Creating Deeper Connections on Instagram

agora pulse

I think the biggest challenge is to NOT focus on vanity metrics and the highlight reel on a platform that is so centered around beauty. For instance, in my talk for the Social Pulse Summit, for both the Twitter and Instagram editions, I mention the fact that I called off my wedding. Julia: I think it’s easy to overshare.

Instagram 112