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The Meme-ification of Instagram

Buffer Social

In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Keep reading for examples, inspiration, and directions on the meme-ification of Instagram and how to ride the wave. Memes included. Memes are … Relatable.

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The best times to post on Twitter 2022

Sprout Social

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. What are the best times to post on Twitter? What are the best times to post on Twitter by industry? Consumer Goods.

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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. Brands and the social media managers that run them took to the platform with enthusiasm. Threads will feel familiar to fans of text-based social media platforms. The response to Threads was different.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. Her Twitter presence is packed full of personal thoughts and political views, along with stories about the challenges and successes she experienced as a non-profit CEO. Kimberly Bryant.

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Why We Still Love Twitter

Likeable

Ah, Twitter. Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. From a marketing perspective, there are certainly reasons to be skeptical of Twitter. TWITTER: WHAT IS IT GOOD FOR?

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What Marketers Need to Know About TikTok

Ignite Social Media

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform.

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6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

Your voice will naturally vary on different platforms and in different scenarios. The goal of your branding project should be to create an overarching voice and tone that can be adapted and tweaked to fit the needs and preferences of different personas and platforms. But that can look different from one platform to another. “On

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