Social Media Strategies Summit

OCTOBER 23, 2019

Part of what makes them more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. In the age of booming and widely available MarTech tools, we have access to more data than ever to evaluate the performance of our marketing strategies. Brand Awareness.

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Influencer Marketing Authentication Hashtag 117

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Team Hubspot Marketing SMS 109

Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Hashtags may be the answer.

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Hashtag Analytics LinkedIn Content 102

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

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Statistics Social Media Video Marketing 142

Likeable

OCTOBER 14, 2020

Yet how many brands have detailed contingency plans for the various outcomes of the upcoming election? Given how politically timid most brands are, to simply make the mild statement “Black Lives Matter” was cause for celebration for many marketers. Customize your feeds or stop complaining about them. Sounds pretty simple, right?

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Brands Marketing Message Boards Advertising 127

Sprout Social

OCTOBER 31, 2016

Professionals in the field are constantly having to evolve with their social media marketing and community management best practices. If you haven’t yet had the chance to join a #SproutChat, we’d love to see you in our Twitter feed. All of the upcoming chats for November 2016 are listed below. Hope to see you there!

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Upcoming Analysis ROI Report 40

Buffer Social

JUNE 8, 2022

With so many gifting occasions throughout the year, their social media marketing revolves around celebrating each giving moment, big and small. We have multiple staff members upload and add content to all our social media feeds in one place, which makes life a lot easier than managing each social platform individually.

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Case Study Campaign Social Media Study 70

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Plus, getting ready for the upcoming networking season with LinkedIn QR Codes. Instagram tests Recommended Post in Feed.

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News LinkedIn Instagram Upcoming 150

Ignite Social Media

FEBRUARY 3, 2021

The new Pages experience also includes a dedicated Pages News Feed. In the feed, it will be easier for Pages to discover and join conversations, follow trends, interact, and engage with fans. The goal of this change is to make the Page simpler and more intuitive for users and admins. Removal of Page Likes.

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Brands Facebook Metrics FAQ 184

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

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Social Media Marketing Upcoming Team 109

Kikolani

JUNE 27, 2011

Figuring out how to do this with particular systems might pose a specific challenge, especially if those networks only allow you to import one RSS feed. Creating a Custom RSS Feed. The solution to this would be having an RSS feed with only your content in it from each of the sources you write for. xml version="1.0"

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RSS Feed Feedly FeedBurner 142

Justin Levy

JULY 11, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Reviews of Facebook Marketing Written on July 11, 2010 by Justin Levy in books , facebook , reviews , social media , video 3 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

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Review Facebook Marketing Feed Reader 193

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7

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Small Business Newsletter Marketing Survey 94

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Start free 30-day trial How to use ChatGPT for social media marketing ChatGPT and social media go together like peanut butter and jam. Just feed ChatGPT your content and make a specific request about what you’d like to see. ChatGPT can help.

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Social Media HootSuite How To URL 140

Ignite Social Media

FEBRUARY 1, 2023

And by now every social media marketer should have outlined their 2023 goals. Marketers should keep an eye out for algorithm changes and new platform features that will help them stay up-to-date with the latest trends. But maybe you’ve not, or you’re still working on it. We haven’t reached every goal we’ve set, of course.

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Social Media Management Social Media Trends Skills 106

Buffer Social

APRIL 30, 2018

F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. The future of the News Feed. The below video from Facebook explains a little more about this update and how the Facebook News Feed works: ? ? ?.

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Conference API Privacy Facebook 94

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. Successful Twitter marketing is powerful.

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Strategy Tips Twitter Marketing 109

Jon Loomer

JULY 29, 2019

Many marketers agree that compelling creative is more important than bidding, audience diversification, and funnel mapping, so if that’s truly the case, how are we all supposed to stay on top of things? We’ll be covering these questions and much more in our upcoming course: Ad Creative Mastery. Join our upcoming course!].

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UGC Facebook CPA Upcoming 167

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

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Content iPhone Sports Remix 130

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Personalize your marketing efforts. Going into 2019, personalized marketing may still be at the top of the strategy list, but to a tempered extent. Which campaigns and content types fell flat?

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Social Media Marketing Policies Advertising 111

Convince & Convert

NOVEMBER 19, 2014

Do you remember the first time that you realized the true power of inbound marketing ? I was running a small marketing consulting company and was able to land a speaking gig in front of a large number of local non-profits. That’s inbound marketing at its finest, but, it may not be how you are approaching it. tweet this ).

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Marketing Consultant Upcoming RSS 159

Ignite Social Media

SEPTEMBER 9, 2019

Facebook has been heavily marketing their Groups feature lately and even prioritizing Groups in the news feed, which has led to a lot of questions from brands on whether they should have one (or a few). However, the decision to create a brand Group shouldn’t be taken lightly.

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Groups Groups Brands Facebook 107

Mindjumpers

JULY 2, 2013

I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013. It has the well-known functionalities as other platforms, such as a timeline and feed with the people you subscribe to.

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Social Media Upcoming Platform Feed 266

Socialmedia.biz

OCTOBER 30, 2018

It used to be that marketers, website owners, and bloggers only had to worry about staying compliant with Google’s algorithm and its updates but now it seems that they have to stay in tune with Facebook’s ever-changing algorithms as well. News Feed Algorithm . Less Posts Equal More Quality & Happier End Users .

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Content Facebook Feed Feedly 119

Sherrilynne Starkie

FEBRUARY 14, 2019

In the upcoming weeks, Facebook is allowing pages to participate in groups. Better visibility and discoverability will keep YouTube a top tool for digital marketers. – WhatsApp is testing an algorithmic feed for Status. The integration is available to both mobile and desktop devices for the application Pages Manager.

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Facebook YouTube iPhone LinkedIn 150

Jon Loomer

OCTOBER 23, 2019

Other marketers have built their e-commerce businesses using Facebook ads and now they’re transitioning and adapting to integrate more Instagram ads into their marketing mix. Like everything with digital marketing, it’s an ever-evolving landscape, so staying on top of new products and trends is critical to success.

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Instagram Tips Upcoming Advertising 150

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. As one marketer said, “You need a lot of content to support a program.

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Strategy Content Curation Press Release 131

Hootsuite

MAY 19, 2022

Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Likes are important because they contribute to which posts Facebook’s algorithm pushes to the top of users’ feeds. Lots of factors go into the box, and a user’s feed comes out.

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Tips HootSuite Facebook How To 141

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. However, views have become a less important indicator to marketers and advertisers in recent years. Vine (6-seconds).

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Video Marketing Vimeo YouTube 133

Sprout Social

NOVEMBER 17, 2022

And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Feed alumni’s nostalgia with content that makes them reminisce about their college days.

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Types Instagram Brands Collaboration 118

Buffer Social

AUGUST 12, 2019

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. Yes, there are marketing tactics to drive meaningful traffic.

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Reddit Strategy Marketing Authentication 65

Justin Levy

JULY 11, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Reviews of Facebook Marketing Written on July 11, 2010 by Justin Levy in books , facebook , reviews , social media , video 3 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

Review 124

Review Facebook Marketing Feed Reader 124

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

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Strategy Klout Marketing Overview 213

Ignite Social Media

SEPTEMBER 13, 2017

That means it is time to start figuring out your plan for your social media marketing initiatives for the end of the year. Depending on your brand and your objectives, you should prioritize the upcoming holidays. Is it a new recipe that they can bring to the upcoming holiday party? Prioritize Your Holiday Focus & Messaging.

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Social Media Strategy Upcoming Influencer 135

Convince & Convert

NOVEMBER 13, 2011

I won’t write out the entire presentation for you in blog post form – that’s what Slideshare is for – but here are the high points of this presentation on Killer Integration of Facebook and Email Marketing, where I offer 17 specific ways to tie these two important programs together. 2 Sides of the Same Coin.

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Facebook Marketing Upcoming Metrics 158

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. How to remove digital silos in an ecosystem of tools .

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Social Media Management Social Media Platform Review 120

agora pulse

SEPTEMBER 30, 2020

Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? I belong to this group of Twitter marketers.). Or are you one of those who think Twitter is just for fun and clutter and it is a waste of marketing budgets? Check out these tips to decide what to tweet.

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Social Media Management Social Media Tips Content 187