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Stop Your Dream Customer in their Social Media Thumb Scrolling Tracks with Intent, Trust and Attention

Pam Moore

Your biggest challenge as a digital marketing, social marketer or business leader is to stop the digital scroll. How can you stop the scroll as your dream customer is browsing the web, scrolling their social media news feed on their mobile device?

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Welcome to the digital marketing era where attention is the absolute most scarce resource. Every where we turn, every device we turn on, every social network feed we scroll, there is noise. It's often easy to identify a spammy business or marketer.

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6 Frequently Committed Content Marketing Mistakes That You Need to Be Aware Of

Waxing UnLyrical

With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output. White papers. Guest post by Atman Rathod.

The First Question Marketers Should Ask Before Making Social Video

Likeable

Marketing gurus discuss “social video best practices” and tell you how to “optimize video for social,” ignoring the spectrum and treating all social video as the same. However, as we learned in our most recent white paper , long videos are slightly better at driving comments and shares.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

Here are 15 things that smart, social savvy business marketers never do on Facebook. . Auto tweet everything from Facebook to Twitter and other social networks. Make sure to check your game feeds and notifications privacy settings.

FAQ 124

Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates

Pam Moore

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)?

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

8 Elements in a Successful Content Marketing Plan

Rebekah Radice

Content marketing is a complex undertaking. It was filled with content: Look at Twitter, read an article. Take a peek at LinkedIn, peruse a feed full of business posts. See, content marketing has become way too complicated. M: Manage Your Marketing Stack.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions.

Joomla 101

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. 10,000 purchased Twitter followers is not real social proof.

Brands 171

The Only 4 Reasons Agencies Should Care About Their Own Content Marketing

Convince & Convert

Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so. Other agencies have a blog, and Webinars, and an active Twitter feed, so we need some of that too! Who follows the agency on Twitter?

A Dying Breed

Twist Image

If the story is not in your feed, or you're being forced to leave wherever that feed may be, it's getting harder and harder to get those readers to click out of their native environments (the places that they want to keep thumbing through). Of course there is a future for content marketing, but is there a future for blogging? Next week is Social Media Marketing World in San Diego (from April 17 - 19th, 2016 at the San Diego Convention Center). content marketing.

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market.

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here.

Websites and Search Engines are Far from Dead

Webbiquity SMM

At least, those are the contentions of John McTigue, EVP of marketing agency Kuno Creative, in his recent blog post Why Websites and Search Are So Yesterday. Image credit: Haley Marketing Group. Results clearly vary by market segment.). Websites are dead.

Contagion, Social Media, and Why Things Catch On

Convince & Convert

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign.

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Topics include: Twitter.

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Facing Information Overload? Cronycle Can Help You Filter Through the Web’s Flood of Content

Socialmedia.biz

We get our information from different news outlets, publications, live coverage and events happening on Twitter, Facebook feeds, and countless other sources. This is where tools like aggregators such as Feedly or Flipboard come in. Image courtesy: CC BY-SA 2.0,

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. They care about their needs, wants, problems, desires and offering them real value, not just non-sense marketing tactics.

Brands 170

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here.

Using Social Media Monitoring to Improve Your Search Engine.

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here.

How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

How to Build the Ultimate Online Newsroom

Webbiquity SMM

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. RSS feeds for press releases and blog posts. by TomPick and guest blogger Maria Verven.

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20 Expert LinkedIn Guides

Webbiquity SMM

Whether your goal is use LinkedIn to find your next job, market a business product or service, or just expand your professional network, you’ll find helpful guidance below in 20 of the best LinkedIn guides of the past year or so.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers.

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Sending auto-DMs on Twitter.

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Executive Engagement: Building Top-Floor Content for C-Suites

Convince & Convert

Image via BigStockPhoto.com C-suite executives are a coveted audience for any content marketer. Perhaps the largest hurdle marketers face in reaching C-level executives is their own perception of them.

5 Ways to Use Social Media to Build Influence

Rebekah Radice

Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. But before you even begin to put pen to paper (or fingers to keyboard), make sure you’ve done your research.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers.

The New Digital Minimalism

Twist Image

There were no testimonials, white papers, long-winded corporate drivel, jargon-filled product description and more. This brand was not treating their digital presence as a receptacle for all of their marketing collateral. It's somewhat counterintuitive to think like this, but as complex as marketing has become, it is the simplicity of the brand message and product that wins. This will freak out the Chief Marketing Officer. chief marketing officer.

How to engage customers on social with brand storytelling

Sprout Social

According to a survey by The Manifest and Smart Insights, 24% of social media marketers said missing a formal strategy is their top social media marketing challenge. Another 24% said building a community of followers is a top social media marketing challenge. Social media is an essential but complicated part of a business’s marketing strategy,” writes Kristen Herhold, senior content writer and marketer at Clutch.

5 Ways to Use Social Media to Build Influence

Rebekah Radice

Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. But before you even begin to put pen to paper (or fingers to keyboard), make sure you’ve done your research.

Bill Hartzer Weekly Update: October 18, 2014

Bill Hartzer

And in case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing tool. What’s really interesting to note that after I posted this and tweeted on Twitter about it, within minutes GoDaddy had this bug fixed.