Pam Moore

MARCH 8, 2018

A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. They care about their needs, wants, problems, desires and offering them real value, not just non-sense marketing tactics. The truth is your brand is all of these things and more.

Brands 167

Brands Training Policies Template 167

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape.

Social Media 176

Social Media B2B Exercises Hubspot 176

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Sending auto-DMs on Twitter. Alert: This list is not exhaustive.

Social Media 206

Social Media Brands RSS Publishing 206

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. This can greatly improve your marketing strategies as you can cater to opportunities in new markets.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Twist Image

DECEMBER 14, 2012

There were no testimonials, white papers, long-winded corporate drivel, jargon-filled product description and more. This brand was not treating their digital presence as a receptacle for all of their marketing collateral. This will freak out the Chief Marketing Officer. chief marketing officer. digital marketing.

Mobile 110

Mobile Engineering Price Industry 110

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. The RSS feed is: [link].

Social Media 161

Social Media Study Statistics Aggregator 161

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Authentication 137

Authentication Nielsen How To Case Study 137

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. This can greatly improve your marketing strategies as you can cater to opportunities in new markets.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. This can greatly improve your marketing strategies as you can cater to opportunities in new markets.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Twist Image

APRIL 15, 2016

If the story is not in your feed, or you're being forced to leave wherever that feed may be, it's getting harder and harder to get those readers to click out of their native environments (the places that they want to keep thumbing through). Of course there is a future for content marketing, but is there a future for blogging?

Journal 40

Journal RSS Blogger Feed 40

Bill Hartzer

OCTOBER 18, 2014

And in case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing tool. What’s really interesting to note that after I posted this and tweeted on Twitter about it, within minutes GoDaddy had this bug fixed. SocialCentive Twitter Marketing Software Free Trial.

Domain Name 90

Domain Name Price Conference Software 90

Convince & Convert

MAY 20, 2014

Image via BigStockPhoto.com C-suite executives are a coveted audience for any content marketer. This group has proven to be a somewhat elusive target for marketers, with a unique set of challenges, constraints, and considerations you’re not likely to encounter in your broader content marketing segments. Want to know a secret?

Engagement 144

Engagement Content Klout Groups 144

Bill Hartzer

OCTOBER 13, 2014

In case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing software product. SocialCentive Twitter Marketing Software Free Trial. SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people.

Domain Name 87

Domain Name Conference SEO Software 87

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Buzz Marketing for Technology

MAY 18, 2009

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. A more recent example is Naked Pizza, a New Orleans healthful-pizza shop that has been marketing itself via Twitter.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Activities 141

Activities Social Media Mobile Geotagging 141

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Sponsored White Papers, Webcasts, and Downloads. Follow ZDNet on Twitter. Sponsored White Papers, Webcasts, and Downloads. White Paper: Why you should choose IBM BladeCenter S over HP c3000 IBM. Blue Nile SVP, marketing & technology: Darrell Cavens. in Downloads.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now

Social Media 130

Social Media Retail Education Airlines 130

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Business / Career. Yet we know it’s good for business. Social Media / Social Networking.

Mashup 113

Mashup Resources RSS SEO 113

ProBlogger

OCTOBER 25, 2010

In one corner of the ring, we have me, a new online marketer who has bought into the content marketing philosophy of trust. I keep reading advice from people like the Web Marketing Ninja who, in this recent post , applies the traditional marketing principle of urgency. I hope I can go the distance! That’s all.

eBook 38

eBook Marketing Price Authentication 38

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

Class 40

Class Skills Social Media Marketing 40

Pam Moore

JUNE 14, 2017

Welcome to the digital marketing era where attention is the absolute most scarce resource. Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Many digital and brand marketers hop on Twitter with the hopes of grabbing quick attention of their target customer and audience.

Training 166

Training Authentication Social Networking Resources 166

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Let’s say you have a white paper for download on your site.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Pam Moore

NOVEMBER 3, 2019

Your biggest challenge as a digital marketing, social marketer or business leader is to stop the digital scroll. How can you stop the scroll as your dream customer is browsing the web, scrolling their social media news feed on their mobile device? It's often easy to identify a spammy business or marketer.

Social Media 60

Social Media Template Templates Training 60

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Pam Moore

MARCH 16, 2018

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. 10,000 purchased Twitter followers is not real social proof. Social proof. This isn't as hard as what it sounds. Don't ignore this step. Walk the walk.

Brands 167

Brands Tips Engagement Training 167

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60

Bare Feet Studios

MARCH 29, 2010

UPDATE 21 April 2010: Local Hawaii company Altres (HR management firm) has prepared this free white paper on Social Media & the Workplace. Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. Aloha, Share/Bookmark Thanks for reading!

Social Media 51

Social Media Upcoming Software Conference 51

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. In fact, social is an integral component to successful B2B marketing. According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages.

B2B 135

B2B Social Media Hashtag Press Release 135

Bare Feet Studios

OCTOBER 21, 2009

He has a successful business and several white papers on the specialty of “credibility based logo design.&# Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. He has found it can increase conversion rates by two four times on the home page.

Upcoming 43

Upcoming Compete Viddler Conference 43

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As State Indicator – Turns orange when you’re in that section 2.

Social Media 119

Social Media Strategy Consultant RSS 119

Rebekah Radice

OCTOBER 31, 2018

Content marketing is a complex undertaking. It was filled with content: Look at Twitter, read an article. Take a peek at LinkedIn, peruse a feed full of business posts. See, content marketing has become way too complicated. So let’s get you focused with a simple content marketing roadmap. ” Holy moly!

Content 103

Content Marketing Analysis Case Study 103

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Likeable

NOVEMBER 27, 2018

Marketing gurus discuss “social video best practices” and tell you how to “optimize video for social,” ignoring the spectrum and treating all social video as the same. However, as we learned in our most recent white paper , long videos are slightly better at driving comments and shares. Brand Examples: IBM. Conclusion.

Questions 88

Questions Video Marketing Guidelines 88