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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever.

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3 Social Media Trends That Have Faded

Ignite Social Media

Social media trends that your audience loves and gives you great engagement on Monday may feel outdated a month, a week, or even a day later. Staying on top of trends, and especially knowing when one is over, is part of the job. Long-time Twitter users will all remember the days of #FollowFriday or #ff. FollowFriday.

Trends 180
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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Carrie Phillips Who Are They?

Marketing 240
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Twitter trending topics: How they work and how to use them

Sprout Social

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work.

Trends 129
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7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

Trends 147