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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise.

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11 best social media listening tools

Unmetric

About 30% of the tweets that mention brands neglect to use their Twitter handles. . Awario Reach helps you sort mentions that have the highest impact in terms of reach to help you tweak your marketing efforts and reach a bigger audience faster. This indicates that you missed out on looking at 30% of possible engagement for your brand.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Display a feed of brand-related comments from a variety of social networks on your website? Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Display a feed of brand-related comments from a variety of social networks on your website.

Tools 206
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Diversified Twitter Strategies for News Sites

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day.

Sites 105
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Social Media Tips from Professor Jonathan Taplin

Proactive Report

I’d recommend that you get some social media training – learn to do it with free tools like Social Mention, RSS feeds and a NetVibes dashboard so you really understand the process. Then upgrade to a tool like Sysomos, Radian 6 or Ecairn Conversation. Connect with me on Twitter and Facebook.

Sysomos 87
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8 Stops on the Path to a Better Blog

Convince & Convert

Debra Yoo, digital marketing analyst, tells us: Our consistent challenge is increasing our readership. In BAGC’s case, that cross-promotion is going to predominantly happen on Facebook and Twitter. There’s functionality in Sysomos, Meltwater, and Radian6 that will help you find them. You can find these people a number of ways.

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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

The more fans that click “like” and comment, the more likely your future updates are to be seen in their News Feed, dramatically increasing your actual Facebook audience. Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Search Volume.

Metrics 159