SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Statistics 141

Statistics Social Media Video Marketing 141

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing.

Features 169

Features Marketing Statistics Template 169

Webbiquity SMM

OCTOBER 7, 2014

There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Gaining followers is only half the Twitter battle.

Twitter 189

Twitter URL Hashtag Reddit 189

Social Media Strategies Summit

OCTOBER 21, 2021

Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. Her Twitter presence is packed full of personal thoughts and political views, along with stories about the challenges and successes she experienced as a non-profit CEO. Kimberly Bryant.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Twist Image

NOVEMBER 11, 2016

Dear Twitter, please don't go. These are dangerous times for Twitter. The public markets are no longer in love (their market cap has been dropping). Their users are curious (yes, there are millions of people still looking at Twitter daily, but are they really using it?). What Twitter does. There's more.

Twitter 84

Twitter Hubspot Feed Feedly 84

Dave Fleet

NOVEMBER 9, 2016

Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” This self-curation creates self-reinforcing echo chambers and narrows the perspectives to which we’re exposed online in a way that wasn’t present in the pre-Internet era.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Oktopost

MAY 23, 2023

The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. Twitter, LinkedIn, TikTok, Facebook – they’re all unique, and different types of content will find better success on some channels more than others.

Social Media 91

Social Media Content Marketing ROI 91

Twist Image

NOVEMBER 10, 2017

Twitter does one thing right that Facebook isn't doing. No, it's definitely not how Twitter handle trolls and harassment. Facebook allows you to search for things like this, but the interface and feed doesn't pull it all together well, and the algorithm messes with how information appears. It's the real-time and live events.

Twitter 56

Twitter Facebook Hashtag Conference 56

Hootsuite

MAY 20, 2020

Are you ready to go live on Twitter to level up your Twitter marketing tactics? If you are already getting good results from Facebook , Instagram , and LinkedIn live video, Twitter live broadcasts should be your next stop. . Both live-tweeting and going live on Twitter can help you promote an event.

Twitter 145

Twitter HootSuite How To Eventful 145

Hootsuite

APRIL 17, 2024

The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. On Threads, content is presented to users via two different tabs: the For You tab and the Following tab. Ones that you are most likely to find valuable are shown higher in your personal feed.

HootSuite 69

HootSuite Feed Feedly Instagram 69

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Also use it to track results and present the plan to your boss, teammates, and clients. Also use it to track results and present the plan to your boss, teammates, and clients. What is Twitch marketing?

Marketing 102

Marketing Authentication Template Templates 102

Webbiquity SMM

AUGUST 24, 2021

This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research. Twitter Facts and Stats. Twitter advertising reaches 353 million people, or just about 6% of all adults and teenagers on earth. Facebook Facts and Statistics.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 141

Examples Campaign Tips UGC 141

Keyhole.co

MARCH 24, 2024

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. In short, the feed is vibrant and builds aspiration in the audience.

Communities 59

Communities Social Media Strategy UGC 59

Justin Levy

SEPTEMBER 23, 2010

As we get closer to the Inbound Marketing Summit on October 6-7th (you can save 50% off using source code EBOOK50), Mike Volpe of HubSpot and I teamed up to conduct a survey of the speakers. Here is the complete ebook as a presentation. If you want your own copy, you can download it.

Hubspot 182

Hubspot eBook Marketing Feed Reader 182

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. So, let’s do this!

Social Media 246

Social Media Video Company Content 246

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Webbiquity SMM

SEPTEMBER 13, 2010

Link to other posts that support a point you’re making, provide additional information or present a different point of view. There are certain over-inflated egos in the worlds of SEO and online marketing who are very poor at this. To be successful in social media, act more like a friendly pooch than an aloof feline.

Feed 155

Feed Feedly Digg Technorati 155

Sprout Social

OCTOBER 5, 2021

As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers. Patagonia is revered as one of the best companies that mixes business with activism and it’s easy to see why by looking at their social feeds. Consistency and transparency are a must.

Brands 108

Brands Marketing Apparel Issues 108

Webbiquity SMM

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. link on Twitter.

Trends 187

Trends Social Media Marketing Technorati 187

Sprout Social

APRIL 18, 2022

Picture this: You’re given the opportunity to share a presentation on something you’re absolutely obsessed with. Would you rather give that presentation in front of a stadium of random people or a cozy conference room filled with fellow fanatics? — Twitter Communities (@HiCommunities) January 5, 2022. it’s a new year.

Social Media 101

Social Media Film Exercises Social Networking 101

The Realtime Report

JANUARY 8, 2020

And while influencers and their attached marketing efforts only grow – now worth about $6.5 Influencers usually present picture-perfect presentations of their lives and often such edited and unrealistic images skew the way users view themselves. Fixing Our Feeds. We’ve all seen social media fakery.

Influencer 113

Influencer Curation Feed Feedly 113

Convince & Convert

JUNE 27, 2014

danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. And of course, there is no shortage of natural food tips, recipes, and photos on Sprouts’ social feeds. ” Holy Social Budweiser and Twitter have teamed up to present the 2014 FIFA Man of the Match. via FIFA.com Nick loves this idea.

Retail 146

Retail Marketing Sports Team 146

Kikolani

JUNE 14, 2013

How to Promote Your Content Across Owned, Earned, and Paid Media – Learn how to take your content creation efforts to the next level by using paid, earned, and owned media as part of your initial content marketing strategy. These are the ideas, instructions and how-to’s we used to create our show. These 5 examples show you how.

Marketing 127

Marketing FeedBlitz RSS SEO 127

Lucy Hall

NOVEMBER 16, 2015

Nearly 70% of businesses use Twitter for Business in order to keep in touch with clients and market their products and services. Not every business though, is using Twitter effectively. Engagement comes from reaching out to people, joining in conversation, asking questions and being present. DO”S. Collaboration!

Twitter 97

Twitter Collaboration Case Study HootSuite 97

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Personalize your marketing efforts. Going into 2019, personalized marketing may still be at the top of the strategy list, but to a tempered extent. Which campaigns and content types fell flat?

Social Media 111

Social Media Marketing Policies Advertising 111

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets. Why Video Marketing Is Under-Used.

Video 70

Video Marketing Case Study Mobile 70

yMarketingMatters

NOVEMBER 11, 2013

Tools like Google Alerts and Yahoo Alerts monitor the web for you and alert you, by email or through RSS news feeds (see below), every time a new piece of information relating to your keywords is posted to the web. Hashtags: It used to be that #hashtags were used almost exclusively on Twitter. This works especially well for your blog.

Aggregator 215

Aggregator Yahoo Hashtag RSS 215

Buffer Social

AUGUST 12, 2019

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. Yes, there are marketing tactics to drive meaningful traffic.

Reddit 65

Reddit Strategy Marketing Authentication 65

Audiense

NOVEMBER 1, 2016

Today we’re pleased to announce two new products that will revolutionise the way you manage and analyse your advertising on Twitter, Audience Manager and Twitter Ads. We help brands find and target the right people on Twitter, which increases the engagement rate and decreases the cost per action. Audience Manager.

Twitter 89

Twitter CPA CPC Social Graph 89

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers. Like a blog, each social media account is an appreciating asset.

Social Media 176

Social Media Content Vimeo Marketing 176

Buffer Social

JANUARY 16, 2018

The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing. – Essential insights for marketers. Ready to jump in?

Report 111

Report Data Social Media Research 111

Firebelly

OCTOBER 18, 2013

Here are five pieces of advice that came from the presenters: “The way to a consumer’s heart is through their feed.” Social shouldn’t just be a checkbox on your marketing and campaign calendars. Amber Quist , VP of Marketing, Mass Relevance. ” Terry City , Vice President, West Coast, Buzzfeed.

Social Media 223

Social Media Tips Conference Feed 223

Ignite Social Media

JULY 15, 2022

When compared to other traditional social networks like Twitter (35 minutes/day), Facebook (31 minutes/day), Snapchat (30 minutes/day), and Instagram (29 minutes/day), TikTok has the lead. Early in the presentation, it highlighted the apps’ rapid growth and success due to its priority on content creation and its creators.

Affiliate marketing 91

Affiliate marketing Instagram Feed Feedly 91