Oktopost

OCTOBER 10, 2024

What buyers, either B2C or B2B, scrolling through TikTok and buyers perusing LinkedIn have in common is that hordes of marketers are always clamoring for their attention. You can count multiple impressions on the same viewer, so if your content pops up on one person’s feed three times, that counts as three impressions.

Report 133

Report Engagement CPC Metrics 133

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Reddit 95

Reddit Tips HootSuite Marketing 95

Ignite Social Media

APRIL 2, 2020

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. TikTok has also been in the news about potential cybersecurity threats, and because of this, TSA agents and people in the military are not allowed to use the platform. Who is not currently on TikTok, however, are brands

Marketing 217

Marketing Authentication Trends Feed 217

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. This goes beyond promoting your company’s products, news, or events—it’s about establishing yourself as a trusted source of industry insights, trends, and thought-provoking content. It is more than only being a professional at your specific job.

B2B 118

B2B Trends Industry Authentication 118

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 245

Marketing Education Forums LinkedIn 245

Buffer Social

FEBRUARY 26, 2025

This means posts now appear taller, bringing the profile grid in line with the vertical-first format already used for feed posts and Reels. While it introduces some small adjustments for users who have carefully curated their feeds, the good news is that adapting to this change is easy—and might even help your content stand out more.

Instagram 121

Instagram Feed Feedly Mobile 121

Social Media Strategies Summit

FEBRUARY 12, 2025

As a social media marketer, color is one of the most powerful tools at your disposal. What do the different colors mean in a marketing context? Read on to answer all those questions and more What Is Color Psychology (and How Does It Affect Social Media Marketing)? But how, exactly, does color psychology work?

Journal 149

Journal Social Media Instagram Campaign 149

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. Paid plans start at $15/month.

Tools 119

Tools Marketing Price Hubspot 119

Sprout Social

OCTOBER 10, 2024

Today, visual content and algorithmic feeds reign supreme on social, ushering in an era of hyper-personalization. Feeds and timelines have become entirely unique to the individual, based on user preferences. It remains the top choice for news and current events. Today, about 83% of all social users have a Facebook profile.

Social Media 119

Social Media Brands Reddit B2B 119

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

Social Media 252

Social Media Tips Marketing UGC 252

Jon Loomer

MARCH 30, 2022

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. What is watchbait?

Video 203

Video Facebook Policies Feed 203

Buffer Social

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year. What is influencer marketing?

Influencer 115

Influencer Strategy Tips Marketing 115

Sherrilynne Starkie

DECEMBER 27, 2020

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? But, many marketing and communications professionals struggle to make the case for including video at budgeting time. People respond differently to the videos that the see in their Facebook news feeds.

Video 307

Video Content Statistics YouTube 307

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers. What I’m Doing.

Video 202

Video Marketing ROI Buy 202

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Engagement helps boost your News Feed placement based on the Facebook algorithm. Facebook engagement matters because it can help extend organic reach.

Engagement 112

Engagement Facebook HootSuite UGC 112

Hootsuite

OCTOBER 9, 2024

Consumers trust what other consumers say over a brand’s own marketing. How to use social listening to find customer advocates Good news: Your existing and future customer advocates are waiting to be found, listened to, and engaged via Hootsuite. Even better news: Every Hootsuite plan includes everything you need to get started.

Examples 100

Examples HootSuite Sentiment UGC 100

Ignite Social Media

DECEMBER 7, 2020

This is good news for Facebook and marketers trying to reach a younger audience on this platform. You can read more about unlocking new opportunities with the Branded Content Tool here. Facebook has also been testing media placements in the Facebook groups feed. Media Placement. Subscribe to Social You Should Know.

Groups 203

Groups Groups Facebook Tips 203

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. Are you a social media marketing O.G.? You know you’ve been doing social media marketing a really long time when: 1. You debated whether FeedDemon or Google Reader was the best for RSS feeds ; 12.

Flash Mob 163

Flash Mob Social Media Marketing Meme 163

Oktopost

AUGUST 21, 2024

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. Source What are the Benefits of UGC for B2B Marketing? What is User-Generated Content?

UGC 106

UGC B2B How To Authentication 106

agora pulse

MAY 13, 2020

Want to get the most out of your Instagram marketing? With more than one billion active users, a highly visual platform, and a user base that skews heavily toward the under-35 age bracket, Instagram is an essential tool for marketers in almost any industry. Related: Download our FREE Instagram Marketing ebook.

Instagram 191

Instagram Tools UGC Marketing 191

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. The good news is that as social media has grown up, so have the tools available to help you master it. It is one of the most famous social media tools in the market.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Sherrilynne Starkie

NOVEMBER 26, 2017

Each week, I’ll highlight the five most important social media news stories of the week (according to me!). This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America.

Features 230

Features Tools Smart Phone LinkedIn 230

Sprout Social

SEPTEMBER 12, 2023

Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. Audiences are more receptive than ever to seeing businesses in their feed, but their expectations shift rapidly.

Social Media 139

Social Media Marketing Community building Feed 139

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Average Watch Time: Average of how many seconds your video was viewed for.

Analytics 161

Analytics Brands CPA Marketing 161

Ignite Social Media

JUNE 24, 2021

While the networks are constantly changing and new features rolling out, we’re still seeing brands make social media marketing mistakes that are easily avoidable. When users see the same image in the feed, they often assume they’ve already seen the post and will skip over the text.

Social Media 173

Social Media Brands Marketing Influencer 173

Social Media Strategies Summit

MAY 19, 2022

Consistent content is a challenge for many social media marketers. Should your content marketing efforts focus on creating original content, or can you mix in curated content? Follow your favorites to keep your feed updated with good stuff to share with your audience. Creating Social Media Content Vs. Finding It.

Social Media 264

Social Media Content Curation UGC 264

Jon Loomer

SEPTEMBER 22, 2021

Call ads can be created using Traffic and Lead Generation objectives, and appear within the Facebook news feed, Facebook Marketplace, and Instagram news feed. It looks like a typical link ad in the news feed… It even functions like a typical link ad in most respects. The Problem with Call Ads.

Facebook 206

Facebook How To Applications Feed 206

Ignite Social Media

MARCH 5, 2025

Dont flood your feed just to stay visiblequality beats quantity. A breaking news story, a cultural moment, or even a crisis might make you rethink your scheduled content. Establish a strong posting rhythm that works for your brand, taking into account: Platform best practices. Timing matters. Stay flexible!

Social Media 78

Social Media Content FeedBurner How To 78

Jon Loomer

JANUARY 12, 2020

The impulse is to create your ad for the news feed. Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. Desktop News Feed. Mobile Marketplace Feed. Marketpplace Category Feed and Details Page. Marketpplace Category Feed and Details Page.

Facebook 180

Facebook Aggregator Meme URL 180

Buffer Social

FEBRUARY 6, 2025

Not just this: Nearly 71 percent of TikTok Shop users have bought something from TikTok feed and 58.2 This marketing strategy might provide better results in the short-term but needs to be supplemented with organic content to achieve best results over the long-term. percent use the platform for shopping inspiration. TikTok SEO 3.

Trends 110

Trends SEO Influencer Organization 110

Jon Loomer

MARCH 14, 2022

They’ll choose only the news feed placement, for example, assuming it is the most valuable placement. Even if news feed were the most valuable placement, there are reasons to include other placements as well. In other words, you may get the highest action rate from news feed.

Facebook 200

Facebook How To URL Cost 200

Ignite Social Media

NOVEMBER 10, 2021

When creating content for the news feed, it’s all about thumb-stopping content. Make Your Stories “Interactive” While the social media feed is a place where audiences more passively consume content, Stories are an excellent place to engage audiences in a more “interactive” way. Fake Them Out.

Social Media 208

Social Media Meme Content Delicious 208

Hootsuite

JANUARY 17, 2025

Source: Pew Research Center A growing number of those people use social media to access news. the Pew Research Center found that 54% of Americans get news from social media. adults, and 37% of those aged 18 to 29, get news from social media news influencers. In the U.S., But dont neglect brands here.

Social Media 92

Social Media HootSuite How To Policies 92

Buffer Social

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

B2B 90

B2B Company Social Media How To 90

Sprout Social

OCTOBER 22, 2024

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Everything changed with Baby Boomers. Sound familiar? Data backs this up.

Social Media 94

Social Media Brands Survey Trends 94

Ignite Social Media

FEBRUARY 3, 2021

The new Pages experience also includes a dedicated Pages News Feed. In the feed, it will be easier for Pages to discover and join conversations, follow trends, interact, and engage with fans. The goal of this change is to make the Page simpler and more intuitive for users and admins. Removal of Page Likes.

Brands 190

Brands Facebook Metrics FAQ 190

Ignite Social Media

NOVEMBER 2, 2020

With this addition, users can now create, edit, and share short-form video clips of up to 30 seconds to a news feed within the app. Instagram is testing multiple placements of the Reels feed within the app interface. While it is still new, Reels has yet to be monetized (meaning no ads are appearing in the Reels feed YET).

Instagram 184

Instagram Brands Sports Feed 184