Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Earlier this month, Facebook completed the launch of the Explore Feed. Lots of videos and memes that — I assume — most people love.

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Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.

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Ignite Social Media

NOVEMBER 10, 2021

When creating content for the news feed, it’s all about thumb-stopping content. The example video below highlights that exact situation. Capitalize on Memes. Social media memes have always been fun and have evolved greatly over time. Social media memes have always been fun and have evolved greatly over time.

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Keyhole.co

JULY 5, 2023

This makes it a prime destination for B2C brands to market their products in creative ways. The potential of Instagram marketing strategy is limitless, but attempting to achieve that initial traction with your branded Instagram account can be a tall order. Schedule unlimited posts with Keyhole 2.

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Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. Here are 7 surefire TikTok Marketing strategies. The For You feed is what makes TikTok so addictive. And yet, in spite of that, many brands are still hesitant to join.

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Likeable

MARCH 26, 2019

merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. In 2016, a new video sharing mobile app named Douyin launched in China. Open the TikTok app, and you will see short-form looping videos on the “For You” home feed. What is TikTok? Thanks to its Musical.ly

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Ignite Social Media

AUGUST 1, 2022

Even so, it seems that many users and marketers aren’t quite certain who specifically is using Instagram regularly. Some believe that the place is simply full of teenagers posting about what they had for breakfast or making memes and jokes back and forth. The Bottom Line for Marketers. of the total).

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Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. Learn more here.

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Hootsuite

NOVEMBER 28, 2019

Not only that but more than 2 billion people have watched a Facebook Live video. Facebook Live videos also get six times more interactions than regular Facebook videos. Facebook Live video ideas. Bonus: Want to know how a viral social video creator makes millions of dollars in sales? What does this mean?

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Sprout Social

SEPTEMBER 15, 2020

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. Video views. This area shows you a bar graph of how many views your videos have gotten in the last 7 days. Video posts. Trending videos. Traffic source types.

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Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

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Sprout Social

DECEMBER 19, 2019

We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Create vertical video content specifically for IGTV.

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Jon Loomer

JANUARY 12, 2020

The impulse is to create your ad for the news feed. Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. Desktop News Feed. Mobile Marketplace Feed. Marketpplace Category Feed and Details Page. Marketpplace Category Feed and Details Page. Desktop Marketplace Feed.

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Buffer Social

DECEMBER 20, 2023

This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. So many memes.  But not every trend was a welcome one.   The Super Mario Bros. Movie generated $1.36

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Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

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Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Short Form Video Content on Instagram Takes The Lead.

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Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Short Form Video Content on Instagram Takes The Lead.

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Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience.”.

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Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Users were also granted access to Reels editing tools to make videos more engaging. more engaging than long-form videos.

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agora pulse

FEBRUARY 11, 2020

Reels allows users to create engaging, fun, and short videos using a catalog of music and user-generated Reels media on Instagram. . TikTok is a vertical video platform in the vein of the popular but now-defunct app Vine. TikTok is a vertical video platform in the vein of the popular but now-defunct app Vine.

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Later

JULY 3, 2020

IGTV has been on the up for some time now, but 2020 is the year the long-form video platform takes center stage! Part of this can be linked to the improvements that Instagram made to IGTV last year, like allowing users to cross-promote their IGTV videos on Instagram and providing support for both vertical and horizontal videos.

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Ignite Social Media

AUGUST 1, 2022

Even so, it seems that many users and marketers aren’t quite certain who specifically is using Instagram regularly. Some believe that the place is simply full of teenagers posting about what they had for breakfast or making memes and jokes back and forth. The Bottom Line for Marketers. of the total).

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Hootsuite

APRIL 18, 2022

After all, you can have the very best video in the world — one with a trending audio clip, hilarious edits , a thought-provoking message, and a filter that makes you look like your mouth is full of hot dogs. That being said: it’s important to recognize that Instagram Reels are a different beast than the main feed. makeupforever.

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Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. The most successful brands are the ones who create a lot of video content. Listicles are also high-performing videos.”

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Hootsuite

OCTOBER 25, 2021

Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. Why/why not?

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Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. A TikTok template is a pre-made video model that others can use as a starting point to create their own engaging and entertaining content. What are templates on TikTok? Source: Canva.

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Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. Learn more about what TikTok SEO means, ranking factors to keep in mind for your videos and how to create content that will rank well on TikTok.

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Sprout Social

JANUARY 14, 2021

It feeds into the myth that only those with ‘senior’ or ‘executive’ in front of their titles have ideas worth listening to and those at the bottom have less experience, wisdom and creativity. Or the Marlins Tweet based on a timely and popular internet meme that garnered over 15,000 Likes. Regardless of role.

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Sprout Social

JULY 18, 2022

If you’ve been scrolling through your feeds and wondering how everyone knew to pick up a copy of “It Ends With Us” by Colleen Hoover or “A Court of Thorns and Roses” by Sarah J. billion views, with some individual videos reaching upwards of 100 thousand likes. On BookTok, these creators publish reviews, memes, observations and more.

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Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Read on to learn how LEGO’s marketing strategy works like clockwork.

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Hootsuite

OCTOBER 19, 2022

In fact, the addictive video platform has carved out a whole new niche in the social selling market. TikTok ecommerce is the act of using the popular video app to sell a product or service. put product links directly into their videos and bios so users can click and buy from an in-app browser. fulfillment centers.

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Hootsuite

NOVEMBER 28, 2022

Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. The other big thing that sets Reddit apart is the way their algorithm works: Popular posts with lots of upvotes get more exposure in the Reddit homepage and subreddit feeds. Market research.

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Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? Nike’s “Dream Crazy” Video. Want to easily find and curate user-generated content for your feed? From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with.

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Oktopost

FEBRUARY 3, 2020

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Instagram videos and photos are categorized by hashtags. Create content, memes and quotes your employees will want to share to their Instagram accounts. Tip #4: Use Hashtags.

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Hootsuite

JULY 12, 2022

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Every marketer knows what Brand (with a capital B) is, but the term is tough to explain. And trust your judgment as a social marketer. hot dog combo. Experiment with language.

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