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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.

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What's your social currency?

Akamai Marketing

It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. I know I have a LOT of lurkers on my site.

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“The Algorithm,” Explained

Likeable

Algorithms are what make your social feed possible. Every social network uses an algorithm to determine what content shows up in a user’s feed, as well as what ads to serve. From a content perspective, the algorithm used to be simple: It found what was most recently posted, and ordered your feed in reverse chronological order.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

I was unable to get statistics for “lurkers&# , but I am sure it is high. Their strategy for this is no secret; they produced two YouTube videos about it. I was so moved that when I got back, I put together this video. Here are a few statistics I received from a Salesforce community manager: 233,330 registered users.

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TikTok Stories: How To Take Advantage of Super-Short Videos

Hootsuite

TikTok Stories are short video clips that expire after 24 hours. When you post a Story on TikTok, it appears on your main feed tagged with a blue Story icon that takes viewers to that specific Story. You can record video, take a photo, or upload existing content from your camera roll. Step 2: Customize your content.

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Instagram Reels Algorithm: Everything You Need to Know

Hootsuite

Instagram Reels , of course, are the short-form videos Instagram introduced in 2020 as a competitor to TikTok. Tap the Reels icon at the bottom of the Instagram app’s home page for an endless, scrollable feed of Reels selected by the algorithm. How does the AI learn what a video is about? View this post on Instagram.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’m sure there are examples on the other side of this, but thriving communities on B2C or B2B have large populations of lurkers that are largely there for transactions (they want an answer, knowledge, expertise, learning, examples, etc) and don’t really engage in the community itself. advertising. blogcouncil. bookmarking.