article thumbnail

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss. What About the Silent Lurkers?

Feed 167
article thumbnail

What's your social currency?

Akamai Marketing

It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. I know I have a LOT of lurkers on my site.

Lurker 203
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

“The Algorithm,” Explained

Likeable

Algorithms are what make your social feed possible. Every social network uses an algorithm to determine what content shows up in a user’s feed, as well as what ads to serve. From a content perspective, the algorithm used to be simple: It found what was most recently posted, and ordered your feed in reverse chronological order.

Lurker 50
article thumbnail

A Tale of Two Communities Part II – Salesforce.com

SocialFish

I was unable to get statistics for “lurkers&# , but I am sure it is high. Community building is not a “Set it and forget it&# activity but a “Care and Feeding&# activity. Here are a few statistics I received from a Salesforce community manager: 233,330 registered users. 700 questions are asked each week.

article thumbnail

TikTok Stories: How To Take Advantage of Super-Short Videos

Hootsuite

When you post a Story on TikTok, it appears on your main feed tagged with a blue Story icon that takes viewers to that specific Story. Good news for lurkers: Unlike Instagram, TikTok Stories do not offer a full list of viewers. TikTok Stories expire after 24 hours and will no longer be visible on your public-facing feed.

Video 99
article thumbnail

Instagram Reels Algorithm: Everything You Need to Know

Hootsuite

You’ll see Reels from accounts you follow in your main feed, but there are two other places Instagram Reels from other creators and brands can be discovered: The Reels tab This is basically Instagram’s version of the TikTok For You page. Relevance of the content. Keep it civil and play by the Insta-rules for maximum reach.

Instagram 142
article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’m sure there are examples on the other side of this, but thriving communities on B2C or B2B have large populations of lurkers that are largely there for transactions (they want an answer, knowledge, expertise, learning, examples, etc) and don’t really engage in the community itself.