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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. From Brand Awareness to Brand Loyalty, One Tweet at a Time.

Loyalty 60
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How B2B influencer marketing will grow your brand

Sprout Social

It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification.

B2B 119
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4 Reasons Your Company Needs a Social CEO

Oktopost

As the standard bearers of the modern corporation, CEOs are tasked with ensuring all systems run smoothly and profitably on a day-to-day basis. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. A dry social feed that only consists of outbound links reads like a robot, not a human being. Absolutely.

Company 124
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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. It was a lot of testing and learning, and a lot of time scrolling through my own For You Feed. And brand loyalty matters. Get inspired.

Buy 118
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The social media customer service statistics brands need to know in 2022

Sprout Social

Automated phone systems? Being consistent with your customer support builds trust and loyalty. Twitter customer service stats. Twitter is where you’ll find most people headed to compliment or complain about a brand. About 64% of Twitter users even say they’d rather Tweet a brand than call them.

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Klout and Peerindex – social network loyalty cards?

The Way of the Web

Measuring influence or just tracking loyalty? Both Klout and Peerindex require you to hook up various sources in order to calculate your influence – Klout includes Twitter, Facebook, LinkedIn, Google+, Foursquare, Youtube, Instragram, Tumblr, Blogger, WordPress.com, Last.fm and Flickr.

Klout 49
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Twitter's Supposed Lack of Loyalty: It's “too” easy

Bare Feet Studios

I think one reason is because they don’t fully understand the depth and breadth of usefulness Twitter can offer. For most of the past 12 months, pre-Oprah, Twitter has languished below 30 percent retention. I am not surprised as one of Twitter’s “problems&# is that is so easy to use. It appears so accessible.

Loyalty 57