Remove Feed Remove Loyalty Remove Social Media Management Remove Twitter
article thumbnail

7 Top B2B Social Media Trends

Oktopost

Since the vast majority of B2B buyers are increasingly using social media to find solutions, crafting a compelling and impactful social media marketing strategy is vital to your marketing success. But, for B2B social media managers, cutting through the noise on social media can be challenging.

B2B 117
article thumbnail

Audience engagement: What it is and tips to improve it

Sprout Social

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. It was a lot of testing and learning, and a lot of time scrolling through my own For You Feed. And brand loyalty matters.

Buy 116
article thumbnail

The Top 3 Paid Social Media Marketing Tools

Keyhole.co

Love it or hate it, social media is here to stay. Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed.

article thumbnail

Five stats to improve your 2021 marketing strategy

Sprout Social

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. Building your audience online is tough.

Strategy 145
article thumbnail

7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. That’s good news for you, since people are spending more time than ever on social media.

article thumbnail

9 effective customer retention strategies that work in 2021

Sprout Social

The good news is that providing social customer care doesn’t have to mean scrambling or refreshing your Twitter feed 24/7. Instead, take advantage of your marketing tools like your CRM or social media management tools like Sprout’s Smart Inbox to keep tabs on notifications and @mentions from social.

Strategy 124