Listening Tools

Proactive Report

Do the searches in Google BlogSearch, Twitter, Yahoo News, and other social websites like Technorati,, StumbleUpon and Delicious. Subscribe to the RSS Feed for these searches and pull the data into your RSS reader. Follow me on Twitter.

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How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. In addition to sending them an email, friend them on Facebook, become a fan of their page, and follow them on Twitter.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

For me, it’s just asking, via email, Twitter, or Facebook. That means making comments on my blog posts, interacting with me on FriendFeed or Google Buzz, and sending me notices on Twitter. They can use any channel they would like – email, Facebook, Twitter, etc.

Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

Master the news feed algorithm. Because Facebook filters what appears in a user’s news feed based on comments, shared friends, recent interactions – the more hands you get on something, the more likely it is users are seeing your brand and content. Twitter is like a party.

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