SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

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Trends Strategy Marketing Authentication 147

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work. Personalize your trend page.

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Trends Twitter Hashtag How To 128

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Messaging channels like Meta’s Messenger, WeChat and WhatsApp have been embraced globally, while customers flock to Instagram and Twitter direct messages for quick solutions to their questions. So what’s next?

Social Media 129

Social Media Marketing Social Media Management Issues 129

Myrland Marketing

JANUARY 12, 2018

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. More on that in a moment… The Explore Feed on Facebook . Explore keeps the business content out of the personal News Feed so users can see more updates from people, not pages.

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Feed Feedly News Groups 83

Sprout Social

SEPTEMBER 14, 2020

In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021.

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Strategy Marketing Sports Team 145

Oktopost

MAY 26, 2020

There’s a good reason for this astronomic growth — the rewards are huge and the market has all kinds of directions to grow in. . They’re acquiring customers, developing a brand identity, and expanding their market share. How to get fintech social media marketing right. The answer may be simpler than you think.

Social Media 141

Social Media Banking Marketing Mobile 141

yMarketingMatters

JULY 20, 2016

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. Like any social network, what you get out of Twitter is based on what you put in and how active you are. Remember: Twitter is for short bursts of information.

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Twitter How To Hashtag Notification 100

yMarketingMatters

JULY 19, 2016

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. Like any social network, what you get out of Twitter is based on what you put in and how active you are. Remember: Twitter is for short bursts of information.

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Twitter How To Hashtag Notification 100

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Usually, the issue is a lack of strategy. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. Adding a social media consultant to your team will fix this.

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Consultant Social Media Curata Storify 309

Social Media Strategies Summit

OCTOBER 21, 2021

Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following. But there are also plenty of good examples of CEOs using social media. Kimberly Bryant. Profiles: LinkedIn. Danielle Morrill. Brian Scudamore.

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Social Media Startup LinkedIn Telecommunications 212

Buffer Social

SEPTEMBER 18, 2023

Since Elon Musk took over Twitter, or X as it’s now called, a number of new social media apps have either come into the limelight or been developed to capture the users that have been leaving. Bluesky is a decentralized social network created by Jack Dorsey, the former Twitter CEO who started it while still in the role.

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Domain Name Open Source Policies Privacy 109

Oktopost

MAY 23, 2023

The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. Twitter, LinkedIn, TikTok, Facebook – they’re all unique, and different types of content will find better success on some channels more than others.

Social Media 91

Social Media Content Marketing ROI 91

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Instagram tests Recommended Post in Feed. Twitter struggles with Fake News issue. Not so much.

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News LinkedIn Instagram Upcoming 150

Convince & Convert

DECEMBER 13, 2023

The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages.

Social Media 150

Social Media Video Feed Feedly 150

Twist Image

JUNE 30, 2016

It could be the latest issue of Fast Company magazine. They're doing the heavy lifting, in a world where most people can't be bothered with 140 characters on Twitter , so they've started snapping each other on Snapchat. The other day, Facebook announced changes to the news feed. Force feed me. I like them all.

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Feed Feedly Curation News 40

Hootsuite

APRIL 17, 2024

The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. If the algorithm’s doing its job, posts on your For You feed should appeal to your specific interests. Ones that you are most likely to find valuable are shown higher in your personal feed.

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HootSuite Instagram Feed Feedly 69

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

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Social Media Video Strategy Film 144

Sprout Social

OCTOBER 5, 2021

Despite more frequent business pledges, consumers remain skeptical– 52% believe brands that take stances on societal issues are just trying to drive sales. As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers. — JLO BEAUTY (@jlobeauty) January 12, 2021.

Brands 108

Brands Marketing Apparel Issues 108

Ignite Social Media

JULY 7, 2021

Long-time Twitter users will all remember the days of #FollowFriday or #ff. Every Friday, tag a user you think is worth a follow to help create community and build networks on Twitter. Eventually, this hashtag got bogged down by marketing spam and the benefits to individual users were largely lost. FollowFriday.

Trends 180

Trends Social Media Feed Feedly 180

Laurel Papworth

FEBRUARY 24, 2021

Using tools for industry leadership and news, for crisis comms and issues management, for jobs and more. Social Media Marketing Strategy for University, College and HigherEd playlists: YouTube Lectures Facebook Lectures. Resources for #HigherEd #EdTech #EduAu.

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Social Media Education HootSuite Marketing 52

Convince & Convert

JANUARY 25, 2017

What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. Below are some examples of what worked for these global giants on Twitter. Siemens suffers negative comments on Twitter with regard to environmental issues.

Strategy 60

Strategy Twitter Marketing Hashtag 60

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

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B2B Marketing Mobile Reputation 279

Ignite Social Media

MAY 1, 2017

While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. FTC Issues Warning to Instagram Celebs. Twitter Is Finally Growing Again, Sort Of.

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Instagram Twitter Engineering Influencer 104

Dave Fleet

NOVEMBER 9, 2016

Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person. Here are a few thoughts from my perspective.

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Analytics Google Reader Social Media Sentiment 305

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7

Small Business 94

Small Business Newsletter Marketing Survey 94

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Personalize your marketing efforts. Going into 2019, personalized marketing may still be at the top of the strategy list, but to a tempered extent. Which campaigns and content types fell flat?

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Social Media Marketing Policies Advertising 111

Sprout Social

OCTOBER 27, 2022

These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. Can you DM us if you are experiencing any other issues currently? ^JJ Still, I would like to have my issue resolved. Twitter customer service stats.

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Statistics Social Media Brands Issues 108

The Realtime Report

JANUARY 8, 2020

And while influencers and their attached marketing efforts only grow – now worth about $6.5 Platforms such as Instagram, Twitter and YouTube are giving rise to a new phenomenon in which users treat their accounts like chat rooms for mental health, amassing tens of thousands of followers in the process. Fixing Our Feeds.

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Influencer Curation Feed Feedly 113

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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Meme Marketing Hashtag Campaign 106

Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. So what does this signify for the future of Twitter? Journalists on Twitter.

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Twitter News Influencer Open Source 94

Janet Fouts

JUNE 23, 2011

It’s a big topic, and there’s no way I can cover Twitter for lawyers in the allotted 10 minutes plus Q&A, so I thought I write up a bit more here for those who attended and those who didn’t. Twitter and privacy. Getting started on Twitter. The slides will be added below as well.

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TweetBeep Twitter Privacy Directory 134

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

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B2B Social Media Radian6 Tweetdeck 206

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. In this article, we’ll explore the close connection between social listening and strong content marketing practices. Reporting issues with products and services.

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Content FAQ Sentiment Resources 118

Buffer Social

AUGUST 3, 2023

Threads is a social media platform owned and operated by Meta (to be specific, Instagram) that many have said is reminiscent of how Twitter (or X as it’s now called) used to be. Then Lia Haberman, creator of the ICYMI newsletter, published a viral issue with insider insights and the first speculation of a late June 2023 release date.

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Instagram Remix Feed Feedly 70

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? billion by the end of 2020. Ann Handley.

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B2B Influencer LinkedIn SEO 125

Convince & Convert

MAY 29, 2014

There has been a lot of hype over real-time marketing (RTM) over the past two years and it doesn’t seem to be slowing down. I had the pleasure of speaking on the topic at Social Media Marketing World and as evidenced by the sold out room, it is a hot topic for marketers these days.

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Strategy Marketing Case Study Trends 155

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

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Marketing How To Authentication Discount 88