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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Like every free tool out there, Google Alerts lack loads of intuitive features. Why should you look for Google Alerts alternatives in the first place? Probably not!

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How to measure brand awareness

Sprout Social

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 110
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A Digital Lens on the U.S. Election

Dave Fleet

Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” Sentiment and conversation trends matter. Here are a few thoughts from my perspective. Echo Chambers Prevail. There is plenty of discussion on this topic right now.

Analytics 305
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Is Customer Service a Part of Your Marketing Budget?

Convince & Convert

At the same time, a small window pops up showing a tweet I made about my wonderfully dirty Martini, and how much I liked it, while Jay’s two-minute old photo of our Oyster platter rises to the top of your feed, as well. If the sentiment is negative, that interaction will have much less weight assigned to it than if it’s positive.

Sentiment 167
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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84
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How To Track & Measure Hashtag Performance On Social Media?

Keyhole.co

Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Ultimately, your goal is to create a positive sentiment around your brand, so tracking sentiment analysis is another insight into whether or not content on a particular hashtag is positive or negative in nature.

Hashtag 52