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Twitter Changes the Social Data Ecosystem

Net-Savvy Executive

Today''s announcement that Twitter is buying Gnip raises big questions about the market for social media data. Twitter has bought other companies in the social media analysis space— BackType (2011), Bluefin Labs (2013), Trendrr (2013)—but Gnip is a bigger deal. Social media analysis twitter'

Trendrr 81
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The complete guide to online social listening

Sprout Social

Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). Tumblr is yet another head-scratcher for many brands. Are you listening?

Reddit 99
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How Tampon Company Kotex is Real Online

Ari Herzog

Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. What’s wonderful about Kotex online is their campaigns are not limited to YouTube, Facebook, and Twitter — but they’re also on Tumblr, Pinterest, and Google+. Women are dishing it up.

Company 152
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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Be proactive and not reactive. (To

Apple 154
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Choice of Form: Two Legal Seminars As Social Media

Techipedia: Tamar Weinberg

I see this seminar as a forum. The admin (Professor Macdonald) / moderator (students teaching the class on a given day) create categories of conversation, which are analogous to deciding on forum names/topics and sticky threads. (In In a forum, some threads get “stuck&# to the top and are thus afforded more visibility.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Consider personal branding.

Industry 231
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Then, you can filter those mentions based on the channel e.g. Facebook, Twitter, blogs etc. Respond directly within Twitter. You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc. You can monitor mentions using a graph that shows activity over a period of time.