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Techipedia: Tamar Weinberg
JANUARY 26, 2011
I asked a big brand on Twitter for help and they gave me a canned response. I miss the days when social media was more personalized. A big US brand with over 100,000 Twitter followers has run into the problem that I tweeted about above. Social media is about real engagement and truly connecting with people.
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APRIL 17, 2012
At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). A social business is a sharing business.
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