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What vertical networks mean for the future of social media

Sprout Social

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. We’ve seen social trending this way for the past few years. This trend is a callback to social media ancestors—think forums and chat rooms—with a much more modern look.

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What Marketers Need to Know About TikTok

Ignite Social Media

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Bandwagoning –You’ll want to be aware of which trends work well with your brand and which to avoid.

Marketing 217
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. million Twitter: 1 million LinkedIn: 1 million TikTok: 951.9K

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39 Instagram story ideas to boost engagement for your brand

Sprout Social

Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. It makes sense that over 33% of respondents to our recent Twitter poll said they use Instagram stories over five times a week. Just like in-feed posts, engagement matters when it comes to ranking Stories.

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The Ultimate Beginner’s Guide to Video Content Marketing 

Ignite Social Media

As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. . It’s the Trend. It’s the trend. Because video is taking up the space in the feed that photos used to get. And we all can.

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7 ways to use social media for market research

Sprout Social

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. See what trends customers are interested in.

Research 144
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How to create a social media viral video

Sprout Social

Did it make you smile or laugh, like the “ It’s Corn” viral trend ? Video format: Will this video be filmed vertically? Important hashtags/mentions to include: Important for trends and partnerships. Plus 60% of consumers think short-form video is the most engaging type of in-feed content. Stay on top of trends.

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