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7 steps to a successful social media video marketing strategy

Sprout Social

Decide on your platform(s). The video can not only be used in Facebook as a feed post but can also be promoted as a social ad. Decide on your platforms. Every major social media platform and beyond has its own form of video. Landscape feed. Portrait feed. Set goals for video marketing. Livestream.

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What vertical networks mean for the future of social media

Sprout Social

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. But first, what are vertical networks?

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What Marketers Need to Know About TikTok

Ignite Social Media

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform.

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Experiment: Do Other Social Networks Hate YouTube Links?

Hootsuite

At this point, there are dozens of places to drop your original film work. Or there’s the option that many of us do: upload your video to Youtube and simply share the link across all of your social platforms. But what you want and what social media platforms want isn’t always the same thing, is it?

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. million Twitter: 1 million LinkedIn: 1 million TikTok: 951.9K

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The Ultimate Beginner’s Guide to Video Content Marketing 

Ignite Social Media

Here’s your ultimate guide to video content marketing, including tips on how to get started, what to film, and where to post it for maximum reach. One obvious difference is how easily accessible content has become on social media platforms such as YouTube or Instagram Stories, and TikTok. photo from InsiderIntelligence.com.

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What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

The most common format for UGC creators is video, especially on platforms like Instagram and TikTok. Creators usually film and narrate the content from their perspective, which gives it an authentic feel. Step 1: Figure out your filming setup. Useful for closeups of your face and filming at night or in darker rooms.

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