12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
When you create or follow a list, you may also see some posts from that list in your main News Feed. Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. From an event: Click Save.
7 Ways to Raise Facebook Engagement [Infographic]
JANUARY 31, 2015
When Fan Pages launched in 2007, anyone could set up a page for their company and begin acquiring fans so they could post unlimited promotional content to their news feeds. Facebook organic reach for business pages is plummeting. As I noted in a recent post , brands that use Facebook for marketing have seen a sharp drop in organic reach. Facebook is not your friend. Social Media
8 LinkedIn Tools for Business
FEBRUARY 23, 2014
LinkedIn Pulse is a visual feed that sends you news, social network updates, and RSS, magazine, and blog feeds to your smartphone. LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. . The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. SlideShare.
Using Hashtags in Social Media Marketing
APRIL 26, 2014
Every hashtag on Facebook has a unique URL, and clicking on one will redirect you to its feed. You can also create posts directly from the hashtag feed or search results. Hashtags are increasingly important in social media marketing campaigns. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. What are hashtags? Twitter. Google+.
Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More
JULY 7, 2014
Photo editing: Use apps like Camera+ and Snapspeed to enhance your photos and create a consistent look and feel for your feed. Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. Employing these tactics will help your social media marketing efforts pay off.
Facebook’s Organic Reach Decline: How to Respond in 4 Steps
MAY 3, 2014
” Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz. Facebook has told marketers that they should consider paid distribution “to maximize delivery” of their messages in news feed. How does Facebook determine what shows up in a news feed? Translation: You must pay to play.
Create “Perfect” Posts on Facebook, Twitter, Pinterest and Google+ [Infographic]
AUGUST 17, 2013
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10 Tools for Measuring Your Social Media Influence
AUGUST 14, 2011
FriendFeed, and RSS feeds and displays them in a slick interface all in one place. Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content and with each other. The impact of those relationships affects our Web authority. What are they saying about my brand? PostRank.
Understanding Facebook EdgeRank [Infographics]
MAY 5, 2013
Give your posts a higher probability of appearing at the top of users’ News Feeds. The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. News Feed stories include likes, status updates, app activity, photos, videos, and links. According to comScore, 40% of time on Facebook is spent on the News Feed.
60+ Content Curation Tools
JULY 28, 2013
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5 Content Curation Infographics
JULY 13, 2013
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7 Facebook Marketing Case Studies
MAY 19, 2013
5-8X higher click-through rate (CTR) for ads in news feed vs. traditional ad displays. Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. HubSpot. Drive customer engagement and generate more leads. Luxury Link.
17 Pinterest Metrics Every Brand Should Track [Infographic]
AUGUST 10, 2013
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8 Ways to Get More Pinterest Followers
APRIL 6, 2014
Go to the Popular feed and comment on the most popular pins. Pinterest is a huge driver of e-commerce. . Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. Why you need Pinterest. in sales. Use these tips to grow your following: 1. Share! Be active.
10 Facts About Consumer Behavior on Facebook
SEPTEMBER 18, 2011
This is contrary to a February study by email marketing firm ExactTarget , The Social Break-Up , which concluded that 81% of consumers have either “unliked” or removed a company’s posts from their Facebook news feed. A new study by marketing firm Constant Contact and research company Chadwick Martin Bailey sheds light on how consumers interact with brands on Facebook.
Essential Content Marketing Editorial Calendar Template Every Marketer Can Use
NOVEMBER 3, 2013
Each one requires constant care and feeding, and content is at the core of every conversation. . It is vital to plan, manage, and optimize your content marketing initiatives. . The pressure to publish timely, engaging, content has never been higher. Brands have evolved into media companies that must think like publishers. is constantly growing.
10 Tips for Better Facebook Status Updates [Infographic]
AUGUST 4, 2013
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20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
link] How to Use Twitter Analytics Apps to Manage your Feed — 2moroDocs [.] By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. How is your brand perceived? What are people saying about you and your products? Wide reach. Direct feedback. Share URLs?
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
It’s the perfect tool to keep up with the hottest topics, perform ego searches and feed your addiction for what’s up, what’s now or what other people are feeding on. RightNow Social Experience allows you to monitor conversations on Twitter, YouTube, RSS feeds, your Facebook fan page, and other social channels, and then helps you respond quickly and appropriately. $. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Addictomatic. Alterian.
Social Media From A to Z: A Glossary
JUNE 30, 2010
Atom : Web feeds are used by the blogging community to share recent entries’ headlines, full text, and even attached multimedia files. These providers allow other Web sites to incorporate the blog’s “syndicated headline or headline-and-short-summary feeds under various usage agreements. Web feeds benefit publishers by letting them syndicate content automatically.
How to Monitor Your Brand Using Twitter Search
FEBRUARY 24, 2010
Create RSS feeds for your Twitter search results Create e-mail alerts for your Twitter search results using TweetBeep If you educate yourself about how they work, search engines will become one of your most valuable tools. pamorama marketing, life, social media Home About Bookshelf Links Contact How to Monitor Your Brand Using Twitter Search by Pam Dyer on February 24, 2010 Share More and more business and organizations are beginning to realize that Twitter is an excellent (and free) way for them to monitor how people feel about their brand, company, or product. Víctor González.
16 Free Must-Read eBooks About Social Media
FEBRUARY 3, 2010
to the RSS feed for updates on this topic.Powered by WP Greet BoxWordPress Pluginpamorama.net, 16 Free Must-Read eBooks About Social Media, Feb [.] pamorama marketing, life, social media Home About Bookshelf Links Contact 16 Free Must-Read eBooks About Social Media by Pam Dyer on February 3, 2010 Share Whether you’re keeping up with family members or growing your company’s brand, social media has become integral to many aspects of our lives. And it’s getting harder to keep up. Building a Social Media Team , Amber Naslund. Content , Cory Doctorow. The Art of Community , Jono Bacon.
The Facebook Juggernaut: Exponential Growth + World's Leading News.
FEBRUARY 10, 2010
A recent article on the Facebook blog encouraged members to set up a news feed on Facebook. pamorama marketing, life, social media Home About Bookshelf Links Contact The Facebook Juggernaut: Exponential Growth + World’s Leading News Reader? That’s quite an accomplishment — just a year ago, the social media giant had 150 million users. pamorama [.] Hello world! =-.
Top 10 Social Media Blogs of 2010
JANUARY 31, 2010
Although not all I’m subscribing but 50%++ are in my feeds as we speak. Although not all I’m subscribing but 50%++ are in my feeds as we speak. pamorama marketing, life, social media Home About Bookshelf Links Contact Top 10 Social Media Blogs of 2010 by Pam Dyer on January 31, 2010 Share Social media is the talk of the planet. But where do you go to learn the best tips and tactics? Look no further… In December, Social Media Examiner solicited nominations for their annual list of the top 10 social media blogs. This is a sign of the blog’s commitment to blogging (15%).
Social Media is a Lifeline After Haiti Quake
JANUARY 13, 2010
Here’s another site that sprang up to provide ongoing feeds and up-to-the-minute video of the disaster. pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media is a Lifeline After Haiti Quake by Pam Dyer on January 13, 2010 Share As we’ve seen lately with other emergencies and disasters, the news about the devastating earthquake in Haiti materialized online. After the 7.0 quake struck yesterday, with most power and services knocked out, Haitians turned to Twitter, Facebook, and other Web sites to show the world what had happened.
Facebook CEO Bares All, Embraces New Privacy Settings
DECEMBER 11, 2009
Remember when Facebook rolled out a minor redesign of its status feed in October? pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook CEO Bares All, Embraces New Privacy Settings by Pam Dyer on December 11, 2009 Share While privacy gurus, security firms, and users try to decipher the implications of Facebook’s new privacy settings , at least one person is embracing them: Facebook Founder and CEO Mark Zuckerberg. Zuckerberg, who is usually extremely private, has opened up his profile so that anyone can see his wall, events, and photos.
26 Free Tools for Monitoring Your Brand's Reputation
DECEMBER 6, 2009
MonitorThis : Subscribes you to up to 20 different RSS feeds through one stream. Can be subscribed to as an RSS feed. pamorama marketing, life, social media Home About Bookshelf Links Contact 26 Free Tools for Monitoring Your Brand’s Reputation by Pam Dyer on December 6, 2009 Share Are you listening? Do you know what people are saying about your brand? If you have customers, odds are they’re talking about you to their coworkers, to their friends, and to anyone else within earshot — including those on social networks. FriendFeed Search : Scans all FriendFeed activity.
What Google's Real-Time Search Means for Brands
DECEMBER 13, 2009
Feed it regularly and it will generate traffic! Feed it regularly and it will generate traffic! pamorama marketing, life, social media Home About Bookshelf Links Contact What Google’s Real-Time Search Means for Brands by Pam Dyer on December 13, 2009 Share Google recently announced a new search engine ingredient: Real-time search. It can now be found more easily.
Top B2B Instagram Feeds You Should Follow Today
JANUARY 26, 2015
Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. It would be easy to dismiss Mailchimp’s approach as frivolous until you take a look at its Instagram feed and realize they’re actually well-crafted images that subtly advance a marketing message without hitting you over the head.
Facebook Displaying Vertical Videos in Mobile News Feed
AUGUST 26, 2016
Facebook has begun displaying vertical videos in News Feed in its flagship mobile application. Tim Peterson of Marketing Land reported on the update, and a spokesperson for the social network told him via email that its tests found that users watched vertical videos for longer time periods and with audio when they were presented vertically in News Feed, adding: We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile. Readers: What are your thoughts on this change?
Facebook Eyes Clickbait-Free News Feed
AUGUST 4, 2016
Facebook hopes to catch clickbait in the algorithm net it is using to clean up its News Feed. Research scientist Alex Peysakhovich and user experience researcher Kristin Hendrix detailed the latest change to the social network’s News Feed algorithm in a Newsroom post , saying that the tweak was a response to feedback from users. They described the update to Facebook’s News Feed algorithm as follows: We’ve heard from people that they specifically want to see fewer stories with clickbait headlines or link titles. This is similar to how many email spam filters work.
Facebook Updates News Feed Algorithm
Ignite Social Media
JULY 1, 2016
Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. Simple, right? Both yes and no. I don’t think so.
Facebook Testing Ability for Users to Post to News Feed But Not Timeline
JUNE 8, 2016
Facebook is testing a way to allow users to post to News Feed without those posts ever appearing in their Timelines. Matt Elliott of CNET shared the screenshot below, in which a “Hide From Your Timeline” option appeared in his status update composer, and a popup read: Create Posts Just for News Feed: Now you can create posts that only show up in News Feed and search results.
How to Stay Relevant in an Algorithmic Instagram Feed
Convince & Convert
APRIL 20, 2016
Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow —similar to how Facebook feeds work. Travelgrammers. Gamers.
Seven Podcasts to Add to Your iTunes Feed
DECEMBER 11, 2014
Therefore, I bring you the seven podcasts you must add to your iTunes feed to laugh, learn, and live. The post Seven Podcasts to Add to Your iTunes Feed appeared first on Spin Sucks. By Gini Dietrich. There have been lots of predictions that 2015 is going to be the year of the podcast. Because I’ve been co-hosting one for years now, I like the sound of that. The Friday Five.
Facebook Testing New Multiproduct News Feed Ads
NOVEMBER 16, 2016
Facebook is testing a new type of multiproduct News Feed ad with advertisers including Michael Kors and Lowe’s. Readers: Have any of these ads made their way into your News Feeds ? Advertising/Marketing Facebook Adweek Dynamic Ads e-Commerce Holiday Shopping Season images Lowe's Marty Swant Michael Kors News Feed Photos retailers VideosClicking again brings users to the retailers’ websites, where they can purchase the products featured in the ads.
NEVER Feed the Trolls
OCTOBER 12, 2010
The more you say, the more you feed ‘em. There’s a saying in social media that goes something like this “You know you’ve “arrived when you’ve got trolls commenting on your work. It’s true, the more connections you have on social media networks the more likely someone will disagree with you. Trolls are a special breed. Well, it can get ugly.
Facebook News Feed: Friends and Family First, Core Values
JUNE 29, 2016
Friends and family come first in Facebook’s News Feed , as the social network detailed the latest tweak to its algorithm and detailed the values that guide that algorithm. Engineering director Lars Backstrom announced the algorithm update in a Newsroom post , saying that posts from friends will be ranked higher in News Feed than posts from pages. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends. We’ve also found that people enjoy their feeds as a source of entertainment.
Facebook’s Latest News Feed Algorithm Tweak Eyes More ‘Informative’ Stories
AUGUST 11, 2016
Facebook wants its users to find their News Feeds to be more informative. The newest tweak to the social network’s News Feed algorithm , announced Thursday, is focused on delivering more stories that users find made them “feel more informed about the world around them.”. People from our Feed Quality Program look at each story in their feed and rank it on a scale of one to five—one being “really not informative” and five being “really informative.”. Readers: What are your thoughts on the latest change to Facebook’s News Feed algorithm?
How to Add a Free Instagram Feed to Your Website
MARCH 9, 2017
Adding a free Instagram feed to your website is one of the best ways to extend the value of your social ROI and maximize its benefits Customer photos from social media don’t have to—and shouldn’t—just stay on the platforms they originate from. They’re much more powerful when they’re shared on your site.