Kmart Halloween Campaign Combines Social Media, Mommy Bloggers, Live Video — and Breaks A World Record
The Realtime Report
OCTOBER 22, 2012
The live event was held in the parking lot of a Kmart in Chicago, and featured dancer Monternez “Monty” Rezell (of America’s Got Talent fame) in 150 of Kmart’s 3,000 Halloween costumes – in just six hours and five minutes. Mommy bloggers were invited to view the event live, and it was streamed live on UStream.
Let's personalize your content