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Sysomos Acquired By Marketwire

Dave Fleet

Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Update: Sysomos has confirmed the acquisition.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. That’s hypothetical but a little concerning as I’m sure they’ll experience pressure to add that feature.

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

Now I’ve used Radian6 in the past and I like to use Sysomos MAP when undertaking a brand audit, but nBA Pulse offers deeper insight and increased agility in data use. The demonstration I saw highlight three interesting features: Early detection and warning system. nBA Pulse Dashboard. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

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How a social media consultant can help your business

Sherrilynne Starkie

These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc. The tools that a social media consultant brings to a project provide significant value. Most use a combination of 20 to 30 software programs and tools in their work. and more.

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What every consultant should know about social media analytics

Sherrilynne Starkie

Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap.

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Announcing a New Podcast for Content Marketers

Convince & Convert

It’s a twice-monthly show in a tight interview format where the world’s greatest content marketing practitioners are queried by the shows co-hosts, two of the leading thinkers in content and digital marketing: Chris Moody from Oracle Marketing Cloud and Amber Naslund from Sysomos. How Can I Listen to the Show? v=eK0IGfKuRCQ.

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Viral video: Jim Carrey’s take on gun control

Sherrilynne Starkie

the video features Carrey as the lead singer with Lonesome Earl and The Clutterbusters, a country band. Sysomos gives the sentiment a 68% favourable score. Done in the style of classic country western variety show “Hee Haw!”, Gun control is a polarizing issue.

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