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How to Find Your Audience on Social Media

Social Media Strategies Summit

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands.

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Tips for Executing LinkedIn Groups

Ignite Social Media

Social media groups have become a popular way for communities to stay connected, and with the rise of branded Facebook Groups and LinkedIn Groups (along with new features), brands have new opportunities to connect with their audiences. Laying The Framework for Your LinkedIn Group.

Groups 197
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TikTok Launches New 'Playlists' Feature to Group Clips into Themed Collections

Social Media Today

TikTok is rolling out a new 'Playlists' feature which enables you to group your TikTok clips into themed collections.

Groups 216
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Understanding and exploring core social media features

Sprout Social

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. Most experts will tell you there’s no right way to do it. And we agree!

Features 100
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When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action

Social Media Strategies Summit

In this article, we’ll pull out key points from a presentation given by Adam Durfee , Social Media Campaign Director at government and non-profit marketing agency Boncom , who uses case studies featuring two real-world public awareness campaigns to demonstrate how marketers can inspire change in audiences.

Campaign 210
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TikTok is Reportedly Looking to Add a Group Chat Feature Later This Year

Social Media Today

Reports suggest that TikTok is looking to add a new group chat feature to maximize engagement.

Groups 217
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Facebook Announces New Groups Features, Including Automated Moderation Tools and New Engagement Options

Social Media Today

Facebook has announced a range of new groups features at its latest Communities Summit event.

Groups 218