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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.

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YouTube Tests New Shorts Logo, Provides Tips on How to Get Videos Featured in Shorts Feed

Social Media Today

YouTube is working on the next stage of its Shorts video feature as it looks to tap into the rising popularity of TikTok.

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Crafting Great Social Media Videos That Get Views

Convince & Convert

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

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Video Breakdowns Provide Important Context for Facebook Ads Actions

Jon Loomer

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. But, video breakdowns provide important context for the performance of these ads. Let’s talk about the issues with video ads and how you can get a clearer idea of performance thanks to this buried feature.

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9 New Instagram Features and How to Use Them

Buffer Social

Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months. The Instagram algorithm loves early adopters of its new features.   Below are examples from @kelseywells and @kayla_itsines.

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New TikTok Features that Brands Should Know About

Ignite Social Media

In this video from Ignite Social Media, Paid Media Manager Victoria Rogers, Content Producer Parker Mitchell, and Senior Strategist Taylor Glymph discuss the new features of TikTok that will benefit brand engagement. However, longer-form videos may soon be an option for more accounts.

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Round Up of All of Instagram’s Newest Features and Features to Be on The Lookout For

Ignite Social Media

Instagram is constantly keeping all of us on our toes with new features to the platform, changes to their algorithm, and so much more. Because there are constant changes to stay up to date with, we’ve put together a list of all the recent changes and features to make your life easier. Source: Social Media Today. Source: Fast Company.

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