Reconsider Fashion PR
AUGUST 9, 2012
The fashion PR industry has a pretty interesting story to tell if you can look beyond the Avant-Garde (unwearable) runway creations to the clusters of people backstage, dressed in black, with clipboards, walkie-talkies, and this season’s must-have manicure. Fashion blogging is mega-business.
3 Social Media Trends in Fashion that Retailers Should Leverage
Ignite Social Media
JULY 8, 2016
When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. So with that, here are three social media trends fashion and beauty retailers should leverage.
8 Deep Questions to Define Your Blogging Strategy
JANUARY 17, 2014
Here are 8 philosophical questions to get your gears turning: 1. There’s really no right answer to this questions, though many experts recommend against publishing as a faceless, nameless corporation. The majority of blogs aren’t a success.
The Question Of Quora
JANUARY 8, 2011
At it's core, Quora is a question and answer service. Anyone can post a question and anyone can answer it. Quora seems to be working because the questions are smart and the varied answers are smarter. answering questions (and even posting questions). Pushing that further, what happens when a well-known entity is active on Quora (posting questions and answering them), but then ignores a question being asked on Quora by a legitimate source?
Why I Write - Blog Hop "Old Fashion" Meme
Diva Marketing Blog
AUGUST 4, 2014
When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws , asked me to play along on an ''old fashion'' blog meme or blog hop, I immediately said yes. Perhaps the next question is what do I want to write next?
How Old-Fashioned is Online Anonymity?
JUNE 29, 2011
This is a question whether or not you should mask your name regardless what you say or, in the shadow of Facebook, if you should bare all. If you are inspired to add a comment with your thoughts, please visit How Old-Fashioned is Online Anonymity? Related articles you may enjoy: Blog Commenters: Question For You.
Old-Fashioned Organic SEO Wins the Day After Google Penguin Update
Bare Feet Studios
SEPTEMBER 17, 2012
In general, each of these major updates is to help Google answer real questions from its users. The latest Google search algorithm update (nicknamed Penguin) has moved strongly towards the long held principles of “organic seo.” ” Our company started building websites in 1996.
The Interoperability Of Things (And Brands)
JANUARY 10, 2017
Apple didn't need to invent to the MP3 player, but the iPod was (without question) easy to buy, install, use and integrate with your daily life. Think about the luxury goods or culture-based fashion brands. fashion. fashion brand. What makes a product or service really work? For years, you could only text message someone who was on the same carrier.
There Is No Need To Call Anyone A Sell Out
FEBRUARY 14, 2014
For my dollar, that''s one of the most annoying questions in the world. He was the creative and fashion genius behind Eck? which has become a billion dollar fashion and lifestyle company). fashion. fashion brand. Are you a sell out?
Look at That, a Google+ Audience That is Largely Female
JULY 10, 2012
For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Women are the strong majority in every age group: Now for a fashion magazine site with a largely female readership that is hardly surprising.
PB147: Tips, Tools and Techniques for Managing Incoming Email
AUGUST 18, 2016
I use canned responses in gmail – there is a setting under the labs link – canned responses save you time when you are asked the same question over and over again. You can also put the answer to the frequently asked question on your contact form.
8 strategies for Pinterest for business
JUNE 11, 2012
Nordstrom has quite a few fashion boards, including this one from New York Fashion week. Notice that the photos are from fashion week backstage, but the photos link to the products in the shop on their website. Pinterest has become a running joke to many.
It's Not Easy To Be A Loving Brand These Days
FEBRUARY 14, 2017
Many started off with blogging - and the early social media platforms - as a way to counter-balance against the many individual voices that were now asking questions, complaining and trying to connect to a brand that, clearly, never had an operating procedure for how to deal with individuals in an open and public way. We've seen a major fashion retailer take it from all sides, because they stopped carrying the fashion line of the U.S. fashion.
SHORTHAND: Jay Baer On “Hug Your Haters”
MARCH 14, 2016
” Let’s get to the questions! 95% of unhappy customers never complain in a form or fashion the business can find.
For Companies: 10 Questions to ask yourself before entering social.
AUGUST 19, 2010
Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice.
Red Bull Wins Top Social Video Brand of the Year
The Realtime Report
NOVEMBER 14, 2012
Burberry – a fashion brand known for its efforts in social media – placed back in 16th. Now for the real question – are these social video strategies producing significant ROI?
A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns
Techipedia: Tamar Weinberg
MARCH 12, 2015
So I contacted a much bigger blogger friend of mine also in quilts about doing a post about our fashion app. We had a fashion app! We needed fashion bloggers. But I didn’t know any fashion bloggers! So off to Google I went to search for “fashion bloggers.”
Your Next Growth Hack Won’t Come from You
JANUARY 26, 2017
It’ll come from more and better questions. And that means your next great growth hack won’t come from you, it’ll come from questions: two, to be exact. Next, turn your attention to question-and-answer platforms and online hubs. Question: How did you find us?
Welcome To The Video Generation
The Realtime Report
FEBRUARY 16, 2017
Participants were asked to complete a series of questions focused on how their organization is currently leveraging influencer marketing and expected change in 2017. Key Questions: – Is influencer marketing a strategic priority for your organization? Key Questions To Ask.
How I Overlooked a 1000 Visitor a Day Source of Traffic [And What I Did to Grow it to 3000 Visits a Day]
DECEMBER 16, 2011
Pinterest is a growing social bookmarking/network site (they call themselves a Virtual Pin Board) that is particularly popular in some niches like home decoration, weddings, craft, fashion, food, and more. Reader Questions Social Media blog stats finding readersLast week I was digging around in my Google Analytics stats and drilling down to look particularly at sources of traffic to my photography tips site.
JUNE 13, 2012
In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. The world doesn’t need another fashion blog, yoga site, or recipe roundup.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year.
Beyond Press Releases: Using Stories to Land Your Organization on the Front Page
MAY 18, 2016
Ask open-ended questions that will help you to understand what motivates the interviewee and how they achieved (or are in the process of achieving) their goal: What inspired you to take this path? (To In a similar fashion, feature a compelling moment in your pitch.
The Future of Association Management Systems
JANUARY 22, 2015
This seems to be the question that has haunted association execs for more than 25 years when the initial association management system hit the not-for-profit marketplace. But then again, the question was brought up on why our systems are so complex that they require training?
Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers
JUNE 27, 2012
So what’s a lifestyle site covering things like food, fashion or home to do? How to questions are buzzing during grilling season on @ Yahoo , “how to grill corn on the cob”, “how to grill salmon” “how to grill chicken”.
How To Post Effectively on Facebook
APRIL 19, 2011
Ask questions in the end. Posts that end with a question have 15% higher engagement rates. If you want your fans to answer questions only ask one question and do it in the end of the update.
Use Media Relations to Get on the First Page of Google
JANUARY 20, 2015
” It’s such a good question, it deserves it’s own blog post. I should easily be able to increase our first page search results with some good, old fashioned media relations.
Why Inbound Marketing Is So Important For Your Business
MAY 22, 2016
Inbound marketing is an invitation to an ongoing dialogue in which you can communicate with your customers in both a professional and congenial fashion. Listen for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content.
Suspend Facebook, Lock the Door, Hang Up the Phone
APRIL 11, 2012
People have questions! They are getting nasty comments; attacks directed at employees, and they are unable to respond to the questions on their wall in a timely and efficient fashion. ESPECIALLY if you’re getting a lof of questions and feedback on it.
Create a Positive Website Customer Experience
MARCH 31, 2015
Automated phone operators and outdated frequently asked questions pages are a consumer’s worst nightmare when a question is left inaccessible and not answered in a timely fashion.
12 Ways to Improve Your Online Reputation with Wiselike
Techipedia: Tamar Weinberg
SEPTEMBER 16, 2015
Let’s say CES or Fashion Week is around the corner. We were approached by a company recently who wanted to have their CEO answer questions in a private fashion that was completely internal to the company. To answer questions you know you’ve answered a gazillion times.
The Importance of Consumer Insights in Today’s Marketing Strategies
NOVEMBER 10, 2014
It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers? Companies now realize that they need to offer a wide variety of products, services, colors and fashions to appeal to an ever-changing customer base.
Your Employee Is an Online Celebrity. Now What?
SEPTEMBER 29, 2011
In a recent meeting with my staff, our CMO presented an interesting question: How involved should companies be with the development of their employee’s personal brands? As you can imagine, the question sparked a rather interesting conversation. The question is, how far is too far?
7 Facebook Marketing Case Studies
MAY 19, 2013
The fashion website launched a sales campaign to: Generate excitement ahead of its summer sale. Learn some inventive ways to integrate Facebook into your social media marketing strategy.
What Twitter Trolls Can Teach You About Your Brand
MAY 27, 2016
Someone should be responsible for responding to Tweets in a timely fashion. Don’t be afraid to ask more questions about the issue. Trolls are the worst. They’re negative, they attack the the integrity of your brand, and they thrive on the chaos they create.
17 Words You Must Use in Your Headlines [+Examples]
MAY 28, 2014
Example: “Your Winter Fashion Guide” suggests that there are certain clothes and fashion ideas that will directly benefit the reader. What, which, and when are all good terms to use because they are “question” terms.
The Most Engaging Industries on Facebook and What to Learn from Them
JUNE 29, 2012
When visiting a company’s brand page on Facebook to search for help, we can’t always be 100% sure that we actually get an answer to the question we post. The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion.
10 Bold Social Media Predictions for 2017
DECEMBER 15, 2016
Profitability challenges were abundant, leadership was often questioned, and 8% of its workforce was laid off in an effort to address the issues. Snapchat Spectacles launched in an unprecedented fashion. As of 18 minutes ago, we are 95% finished with 2016.
How to Add & Manage Multiple Instagram Accounts for Your Brand
NOVEMBER 14, 2016
For example, Target has an independent Instagram account specifically for home and fashion content. While the company sells much more, Target gets granular with Target Style to showcase the fashion and design aspect of their brand.
Influencer Marketing: Interview With Danica Kombol
Diva Marketing Blog
MAY 9, 2016
The question really becomes, “How do you use influencers to deliver that message and what type of influencers do you seek out?”. Macy’s teamed up with SuperModel Emme to do a series of fashion shows in their stores featuring plus-sized models and influencers.