Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? Fashion and Beauty 42%. Related posts: How Much Search and Social Media Traffic Do Publishers Get? Publishing

Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. I am primarily covering publishers in this post but there are also solid opportunities for retailers.

Trending Sources

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. I put LinkedIn’s new publishing platform to the test. 35 published articles From 0 ?

Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

As Pinterest continues to grow in popularity and usage it is becoming not only an important source of traffic and engagement for publishers but also a good source of links. Fashion & Beauty 99,050 3,455. Fashion & Beauty 544,974 6,964.

Survey 129

Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers

Adam Sherk

Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. So what’s a lifestyle site covering things like food, fashion or home to do?

Yahoo 77

Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

Publish date of the page. When a page is published there is generally a publish date included in the meta data. The latest Google search algorithm update (nicknamed Penguin) has moved strongly towards the long held principles of “organic seo.”

Two Cheers for Facebook’s Celebrity Influencer Crackdown

SocialTimes Facebook

For instance, earlier this year, Facebook decided to put more emphasis on user-generated posts in the feed rather than publisher content. That led to an overall 52 percent drop in organic reach among publishers, according to SocialFlow. In late 2013-early 2014, publishers saw their traffic plummet after Facebook sought to reduce would-be viral content. Lacking an easy conduit to mass scale, marketers will have to earn their audience the old-fashioned way.

WIWT launches and networks of shared interest

The Way of the Web

So fashion social network WIWT has publicly launched today after a beta period, and I’ve been checking it out after agreeing to upload at least one image of myself. I certainly wouldn’t upload photos of myself to a fashion site, but felt fairly comfortable doing it on WIWT.

How to Recover From Social Media Fails

Sprout Social

In most cases, it’s the result of external forces like a hack, oversight or an auto-publishing function that makes you seem like a robot. You can control who’s able to publish to which profiles, or even require message approval for certain team members to publish content.

Everyone’s a curator now…

The Way of the Web

And there seems to have been an increase in tools and services which attempt to help curation, whether it’s the more established universal shopping and fashion industries, or newer ideas.

Ads Worth Spreading

Twist Image

If people were truly concerned about their online privacy, why would they sign up for Facebook and not only post very personal pictures of them and their family, but also publish (to the world, no less) information that they would commonly label as "personal and private"? publishing.

Look at That, a Google+ Audience That is Largely Female

Adam Sherk

For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Women are the strong majority in every age group: Now for a fashion magazine site with a largely female readership that is hardly surprising.

End Of Blogs

Twist Image

Call me old-fashioned. I love Twitter , Facebook , Google+ and other places to publish, share and connect too, but I have a soft spot for blogs. The original power of blogging wasn't really in the ease of publishing, it was in the power to subscribe to a blog and be notified when a blogger updated their space. publishing. I love my blog. I love your blog. I love blogs. Loving blogs has nothing to do with me not loving the newer stuff.

The Interoperability Of Things (And Brands)

Twist Image

Think about the luxury goods or culture-based fashion brands. At the end of last year, Technology Review published the article, Behind the Numbers of Virtual Reality's Sluggish Debut : "The numbers do not exactly tell the story of a hot new consumer technology debut. fashion. fashion brand. What makes a product or service really work? For years, you could only text message someone who was on the same carrier.

Your Marketing Drivel That Is Supposed To Be Content

Twist Image

" I have no problem being critical internally of the work we produce at Twist Image (only the best for our clients), but I tend to shy away from criticism when I'm asked on a more ad hoc basis about the content that an organization is publishing in the Social Media channels. If your content can't be objective and the ultimate goal of publishing it is to get people to buy from you, that will be the way in which it will be consumed. publisher. publishing.

Fashion and P.R. Social Media blogger events

Laurel Papworth

Others know damn well that PR people get paid to do promotional work, journalists get paid to publish press releases and get the goodies such as gift cards and promotional material for free. Social Media Fashion.

A Story With No End

Twist Image

Well, I shouldn't say "never," but the power of these online publishing tools does create a world where articles, books and whatever can be constantly updated in an iterative fashion. From one side of the coin, this has to be one of the coolest innovations in publishing that we've seen in a very long time. online publishing. publishing. publishing innovation. How would you feel about reading an article in your local newspaper that never ended?

Free Summer School For Marketers

Twist Image

At the same time, I was already publishing a couple of music magazines that were becoming successful. As I ventured down the road of burnout by trying to be both a publisher and a full time college student, I had a heart-to-heart conversation with my parents. In a very non-traditional fashion, my mother said, "If the magazines don''t work out you always go back to school, but if you stay in school and stop publishing those magazines, you will never know what could have been."

Day One: Mirum

Twist Image

As someone who has both published magazines and worked as a freelance journalist, there was something (deep inside of me) that wanted to use technology to share both the process of what we were going through as a business and how we - as an agency - felt about technology, brands and building a semblance of community. I fashion myself as a humble and quiet individual, but these articles make me want to scream, "look at us!!!" publishing. Today is a new day. Hello, Mirum.

SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. Survey: Pinterest a Great Source of Links for Publishers.

StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

The examined sites can be roughly divided into five main categories: food, home, fashion & beauty, health, entertainment and news & tech. For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers.

Some Of The Best (Non-Marketing) E-Newsletters To Make You A Better Business Leader

Twist Image

In the day and age of readers, online bookmarking tools and other resources to find, curate and save content online, I still rely on good, ole fashion email for the bulk of my content. If I were able to be the publisher to the world, would probably be the prime place that I would use to source the best headlines, that everybody should know and understand. This is the newest publishing platform that was created by some of the former founders of Twitter. publisher.

Local TV News Teams Having Fun with Pinterest

Adam Sherk

While Pinterest is a natural fit for lifestyle publishers there are good opportunities for broadcast media too. Among the types of boards that are popular are lifestyle content (recipes and food, fashion, home, etc.); Pinterest: Great Opportunity for Lifestyle Publishers and Brands.

Team 103

The Marketing Problem Is Simple: There Are Too Many Ads

Twist Image

or do they visit multiple sites in a more chaotic fashion across multiple devices (computer screen, tablet, smartphone, etc.)? If Facebook can promise to deliver more relevant and contextual advertising to other publishers based on their data and additional third-party analytics, who wouldn't bite at the opportunity. As will most brands and publishers. publisher. As a brand, do you find it hard to put your message in front of the right audience?

Wanting Something

Twist Image

in a timely fashion), but the truth is a little different. publishing. advertisingcampaign blog blogging brand content creativity facebook humility marketingstrategy onlinevideo publishing speakingengagement talent twitter viralvideo webanalytics youtubeHow badly do you want something? It's very interesting to think about the things we want and lay them against the things we have. Take a long hard look at what you have. How did you get it?

Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest

Adam Sherk

It is well established that Pinterest offers great opportunities for lifestyle publishers but how well is it paying off in actual site traffic? Late January and February was red carpet season which could explain the lower March figures for the sites covering fashion and entertainment.

Sites 130

Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity SMM

Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. Fashion & Beauty. • Through web browser extensions, open platform APIs, and one of the largest and fastest growing networks of content publishers, Shareaholic reaches over 270 million people across every continent each month.

B2B 24

SHORTHAND: Jay Baer On “Hug Your Haters”


He recently published Hug Your Haters: How to Embrace Complaints and Keep Your Customers , which is being touted as “the first modern book on customer service.” 95% of unhappy customers never complain in a form or fashion the business can find.

The Mutterings Of Twitter

Twist Image

Airlines aren't perfect and they mess things up in spectacular fashion from time to time, but that's not the point: what's important to note is that the frustrated traveler is not writing an obituary for their relationship with the airline and that those tweets or Facebook status updates are more like mutterings and "moments in time" rather than a greater issue of customer loyalty and brand advocacy. publishing.

What The Next Five Years Will Be About

Twist Image

most fail at it with spectacular fashion. We have the opportunity to publish whatever we want - in text, images, audio and video - instantly (and for free) to the world. publishing. The next five years will be about direct relationships. Several years ago a leading brand contacted us ( Twist Image ) about a new business opportunity in the digital space. The brand's reality was this: as the years wane on, the amount of retailers that they sell to were diminishing.

Data 27

Stories Die When There Is No Experience With It

Twist Image

Don't pound one message down into every channel in a repetitive fashion, but create different stories for each channel and have everything link back to the brand that gives it a closer and more interesting experience for the consumer. Stories are published. In a world where success is defined by how well you can publish relevant content and get it to connect, the next generation of true engagement is not going to be about these stories, but the experiences that come from it.

Apple 23

The End Of Change. The End Of Unusual.

Twist Image

It's only compounded by the fact that each and every one of us has a publishing/media platform that allows for us to express how we feel (about anything and everything) in text, images, audio and/or video to the world. Maybe we are looking at things in a much too linear fashion? publishing. What if everything we see in our New Media world is not one of change? What if there is nothing unusual at all about what's going on in business today?

A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

So I contacted a much bigger blogger friend of mine also in quilts about doing a post about our fashion app. We had a fashion app! We needed fashion bloggers. But I didn’t know any fashion bloggers! So off to Google I went to search for “fashion bloggers.”

5 New Business Books That You Should Read (But Probably Never Heard Of)

Twist Image

Told through many media at once in a nonlinear fashion, these new narratives encourage us not merely to watch but to participate, often engaging us in the same way that games do. Whether you're a brand, a publisher, or a content entrepreneur, you can provide it. publishing. There is a lot of great business book reading happening right now.

Instagram, GQ Capture Videos of NBA Draft Selections

SocialTimes Facebook

Instagram teamed up with GQ and the National Basketball Association to create videos showcasing the fashion and personalities of players picked in the 2016 NBA Draft Thursday night. The Facebook-owned photo- and video-sharing network, the fashion media brand and the league created a portrait studio at Barclays Center in Brooklyn, site of the draft, where photographer Adam Wissing shot the videos.

Bloggers suing the Huffington Post – the outcome for UGC?

The Way of the Web

Personally I have no problem with sites soliciting, accepting and publishing content supplied for free by volunteers who know the terms of the deal upfront in a clear fashion (i.e. But what probably will happen is that most publishers will revisit their terms and conditions for user-generated content and tighten them up even further in any possible way to preclude similar actions.

What Does it Take to Go Viral Nowadays?


Using the empty terminal as a backdrop, Richard Dunn, ironically enough, a lighting designer, lip-synced the Celine Dion version of “All By Myself” and published his video online. Richard was given an unlikely opportunity which he capitalized upon in a grand fashion.

Film 107

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building.

5 Types of Brand Influencers: Which One is Right for You?


Trendsetting influencers are most popular in the fields of beauty, fashion, entertainment, and technology. These influencers aren’t necessarily individuals, but can also be publishers, like BuzzFeed, Nat Geo Travel, E!

Types 25

The paradox of the ‘lads mag’

The Way of the Web

When it comes to sport, automotive, music, film, fashion etc, the same is true. Even within my own tiny publishing ambitions I can cover motorcycling , online racing games , FPS games etc. But it’s increasingly difficult to see the value in creating, publishing or spending money with something that tries to be everything to every bloke. Digital Publishing Magazine Publishing cannibalisation lads mags male interest sites mens magazines readership websites