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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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How These Small Businesses Are Growing Sustainably

Buffer Social

” She pushed back against convention and decided to build partnerships with social enterprise bakeries instead, even though that would slow the company's growth. In a saturated market like fashion, choosing metrics and goals that make you stand out is also vital. So that has been tricky.”