Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

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Video Social Media Strategy Film 144

Laurel Papworth

NOVEMBER 17, 2023

SOCIAL MEDIA and STRUCTURED PROMPTING for ChatGPT: in this quick tutorial I go through structured prompting for #socialmediamanagers. AIIsMyMentor 05:47 Chain of Density for social media extracts and short succinct informative pieces. I also teach social media. Structured prompting for social media.

Social Media 52

Social Media Tips Social Media Management Review 52

Later

JANUARY 28, 2021

From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. As a business or brand, supporting Black creators on social media is key for amplifying underrepresented voices. Do they align with your brand’s values?

Social Media 114

Social Media Collaboration Instagram Influencer 114

Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. million Indonesia: 1.7 Canada: 18.9K

Engagement 52

Engagement Social Media Strategy Meme 52

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. But with so many social media platforms out there, how can your company make such a big decision? In this guide, you will understand why it is so important to have social media profiles for your business.

Social Media 130

Social Media Brands Reddit Platform 130

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

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Statistics Social Media Brands Issues 110

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. So what is a marketer to do?

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Webbiquity SMM

DECEMBER 16, 2010

Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic.

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Social Media Marketing Handbook Engineering 188

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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SMS Strategy Marketing How To 107

Hootsuite

NOVEMBER 14, 2022

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? Where do you start? Partner with brands.

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Social Media Brands Tips Affiliate marketing 112

Oktopost

JUNE 26, 2023

We’re big believers in the power employee advocacy holds for social media marketing. Why encourage employee brand advocacy on social media in the first place? As the name suggests, it’s all about promoting your brand through your employees’ own social media accounts. But that’s what’s on paper.

Social Media 62

Social Media How To Reputation Analytics 62

Ignite Social Media

OCTOBER 19, 2020

It’s the end of the year, and social media RFPs are coming out fast and furious! A social media RFP is supposed to be an organized and methodical way of gathering bids from agencies you are interested in working with. Also, the questions in a social media RFP can be redundant and lengthy.

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RFP Issues Questions Social Media 91

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Please review our full disclaimer before reading any further. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. Technology, like art, stirs emotions and sparks ideas and discussions.

Policies 108

Policies Marketing How To Guidelines 108

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Although popular, TikTok and Reddit do not have verification processes like the other social media platforms, yet.

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Social Media UGC Reddit YouTube 98

Mindjumpers

SEPTEMBER 9, 2010

Most of them have pretty hands-on information about how to navigate with social media and some have more background knowledge. Here they are: • Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share brand Stories We know that people talk to others about products, brands and services.

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CSR Social Media Fashion Energy 214

Webbiquity SMM

JUNE 24, 2014

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all. 2: What If I Do It Wrong?

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Social Media Brands ROI Case Study 192

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

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B2B Research Twitter Marketing 154

Keyhole.co

MAY 12, 2023

Post that, we’ll also review a couple of keyword monitoring tools that you can use right away. For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers.

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Tools Strategy Marketing Analysis 52

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

Social Media 111

Social Media How To Hosting Hashtag 111

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Let’s dig in.

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Marketing Class Skills Trends 142

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

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Statistics Social Media Marketing Instagram 67

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway? The term refers to the level of influence that these social media creators have on their audiences.

Influencer 110

Influencer Instagram Brands Marketing 110

Socialized

JANUARY 30, 2019

Affiliate marketing is an excellent source of online revenue. It’s a process through which marketers promote other people’s services or products and earn a commission whenever there’s a sale completed. For that reason, affiliate marketing needs a more hands-on approach to compel readers to act. Understand Your Audience.

Affiliate marketing 100

Affiliate marketing Tips Marketing Fashion 100

Taylor Marek

OCTOBER 31, 2011

Is Facebook old fashioned or advanced technology? If you enjoy what you hear, please leave a comment or write a review! Watch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology.

Fashion 70

Fashion Syndication Facebook Small Business 70

Taylor Marek

OCTOBER 31, 2011

Is Facebook old fashioned or advanced technology? If you enjoy what you hear, please leave a comment or write a review! Watch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology.

Fashion 70

Fashion Syndication Facebook Small Business 70

Taylor Marek

OCTOBER 31, 2011

Is Facebook old fashioned or advanced technology? If you enjoy what you hear, please leave a comment or write a review! Watch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology.

Fashion 70

Fashion Syndication Facebook Small Business 70

Keyhole.co

MARCH 28, 2023

Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. billion in 2022. billion in 2022.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. If a surprise and delight idea is executed well, customers are more likely to advocate for the brand, especially on social media. What is surprise and delight? Host an event.

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Brands Fashion Eventful Hosting 98

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. The noise can quickly overwhelm you.

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Strategy Twitter Tips Marketing 52

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . Convenience in Social Shopping. Beyond Social: The Deeper Value of Shoppable Video Content. With over 2.6

Social Media 52

Social Media Video Content UGC 52

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Influencer Trends Marketing Guidelines 145

BeingOptimist

FEBRUARY 9, 2021

Instagram is a powerful social media channel with millions of active users around the world. Instagram has become one of the high potential platforms for marketers to promote their business. Small Businesses or new startups usually get into trouble to attract a targeted audience due to a lack of budgets for assertive marketing.

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Small Business Instagram Strategy Marketing 92

Direct Marketing Observations

MARCH 21, 2016

All are on tenuous ground except for social media. Entertainment and social media are made for each other. Social Media is the spinach to the Popeye that is Entertainment. In a sense yes, but the key is social media, coupled with a an ample amount of balance. Self promotion right?

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Social Media Fashion Eventful Industry 100

Sprout Social

SEPTEMBER 21, 2022

Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. Social media shopping apps. ASOS is a fashion shopping app home to over 850 brands and 85,000 products across categories like clothing, makeup, shoes and accessories.

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Retail Apparel Discount Fashion 126

Pixlee

JANUARY 15, 2018

The highly visual realms of fashion and beauty have seen an unprecedented sea of change in the digital age. We used to learn about new trends from glossy fashion mags that told us which prints and shades were in or out, how to dress for the season, and whether flared pants were a “do” or a “don’t”. Fashion Influencers.

Fashion 40

Fashion Influencer Brands Travel 40

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

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Examples Campaign Tips UGC 142

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

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Strategy B2B Marketing Conference 125