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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

Trends 147
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7 steps to a successful social media video marketing strategy

Sprout Social

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video 144
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Evolution of Privacy on Facebook

Mindjumpers

During the last couple of years, Facebook’s default privacy settings have become more and more permissive – and often with great confusion to the users. During the last couple of years, Facebook’s default privacy settings have become more and more permissive – and often with great confusion to the users.

Privacy 185
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The 2012 Social Networking Privacy Policy

Webbiquity SMM

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. After an intense user backlash and a decline in numbers, Instagram pledged to readjust its terms to tighten up privacy. Guest post by Athena Newton.

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How to craft an effective AI use policy for marketing

Sprout Social

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. Planned implementation A smart way to mitigate data privacy and copyright risks is to introduce AI tools across the organization in a phased manner.

Policies 106
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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 105
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Top Five: What’s your (Instagram) story?

Sherrilynne Starkie

This week’s top 5 social media news for marketing and communications professionals! 2019 is the ‘Year of the Story’ If you’re not leveraging this engaging content format in your marketing communications campaigns, you’re missing out. – We feature the new Facebook Messenger Unsend.

Instagram 186