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How to craft an effective AI use policy for marketing

Sprout Social

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. This is to ensure vendors adhere to stringent regulations, comply with open-source licenses and appropriately maintain their technology.

Policies 106
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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. Let the community know who you are.

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Fastrack Adopts Social Media

The Marketing Blog

Home About In the Media Bloggers & Writers – What Keeps You Going? 28 am Fastrack Adopts Social Media Jump to Comments For B-School students this seems to be a perfect case study in the making. Yeah, I am talking about embracing of social media by Fastrack,a leading youth fashion brand by Titan.

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7 Design Tips to Take Your Social Campaigns to the Next Level

Later

When it comes to creating a social media campaign, design is everything. In this blog post, we’re sharing 7 tips to take your campaign creative to the next level, as well as the best free apps to help you along the way: Why Visual Design is Important for Social Media Campaigns. colormecourtney: CEO of Color Me Courtney??

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Dear Airtel: It is about Customers & Conversations

The Marketing Blog

Realizing the problem, we explored the army of social media tools. I thought a brand like ‘Airtel’ would understand the essence and meaning of Social Media. It wasn’t human for sure, it was ‘Automated’ and was understandably defeating the whole purpose of conversations through Social Media.

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Driving Traffic From Blog Comments

The Marketing Blog

Today, the brand Louis Vuitton has not just design and sell high-end leather goods and luggage, but to become involved in fashion, accessories, shoes, bags, jewelry, watch, media, wines and other large areas of the trend indicators. The scope of my blog-posts span across the Enterprise 2.0

Comments 100
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7 Tips to Launch Successful Twitter Promotions

Sprout Social

With over 300 million monthly active users , there’s no shortage of people to market to on Twitter. Don’t Be the Annoying Spammy Marketer. Live video became wildly popular in 2016, and continues to be one of the top social media trends of 2017. TLKS , an open-source talk series. cLtgIHSznM.

Twitter 40