article thumbnail

How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Here is how search tactics are making their way into the world of social media marketing and the benefits they bring to the table. What are Search Tactics in social media? In a similar fashion, hashtags serve as one of the tools for organizing and categorizing content on social media platforms like Instagram, Twitter, and LinkedIn.

Hashtag 152
article thumbnail

How to Sell on Pinterest: 7 Simple Steps

Hootsuite

According to our survey, Pinterest’s marketing effectiveness increased by 140% between 2021 and 2022, and many marketers are planning to invest a lot more time and money in Pinterest 2022. On Pinterest, these photos were tagged by room — a savvy marketing move, considering that’s exactly how Pinners shop for home decor products.

How To 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Promote Your YouTube Channel: 30 Tactics That Work

Hootsuite

Don’t forget about metadata. YouTube’s metadata guidelines emphasize two things when it comes to using keywords: Be honest. Fashion ICON @grav3yardgirl [link] pic.twitter.com/Pb73ibgvcN. Email marketing. In 2020, the global email marketing market was valued at 7.5 Choose quality over quantity. Get Started.

YouTube 144
article thumbnail

How to Boost Your Content in the YouTube Algorithm

Buffer Social

Some examples of the XY premise include: Madeleine White is a fashion content creator. Unlike other fashion creators, only Madeleine turns designer items into unique, DIY pieces from her home. Include keywords in other parts of your video , like the video description and metadata. These are tracked by the search engine as well.

YouTube 110
article thumbnail

Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

Using a keyword more than 1-2% on a page, including metadata. If you buy AdWords or do other marketing, don’t always send people to the home page and make them look – send them directly to an inside page that has the information or products you want to share.

SEO 79
article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

As a result, I am winning a trip to the SMX Social Media Marketing Conference. Then I went a step further and thought I ought to give this back to the social media marketing community. There are many ways marketers can use Graph Search , including learning more about their own fans or those of their competitors. Graph Search.

article thumbnail

Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think.