Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? How are people responding to a campaign? In social media, the most important questions are often the most difficult to answer or quantify. One of their stand-out use cases is how they use their Tagging strategy for marketing campaign reporting.

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Strategy Brands UGC Marketing 122

Hootsuite

NOVEMBER 9, 2020

Considering TikTok marketing for your business or organization? But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. How to set up TikTok for Business.

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Strategy How To Marketing Template 145

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. As Rispin puts it, “We need to be more intentional, more careful about how we use AI. Please review our full disclaimer before reading any further.

Policies 108

Policies Marketing How To Guidelines 108

Buffer Social

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Small Business 113

Small Business Social Media Strategy Authentication 113

Later

NOVEMBER 5, 2020

Have you ever struggled to create a social media post? Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. We’ve been there. Choose Your Content Pillars.

Social Media 112

Social Media Strategy Hotels Content 112

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. In fact, those that can make it just halfway through the course can sometimes advance to the next round, based simply on how difficult the course can be. The same holds true for B2B marketers. So what is a marketer to do?

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B2B Conversation Social Media Strategy 100

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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SMS Strategy Marketing How To 107

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. So, why contact a KOL for a social marketing partnership?

How To 106

How To Marketing Collaboration Influencer 106

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

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Video Social Media Strategy Film 144

Mindjumpers

AUGUST 2, 2010

So here’s a short checklist of how you can use social media to compliment your marketing activities. On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search.

Activities 206

Activities Social Media How To Marketing 206

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

Social Media 111

Social Media How To Hosting Hashtag 111

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 100

Pixlee

APRIL 15, 2020

Many social media managers are beginning to understand how TikTok works. But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. Given the nuances of the channel, here are some unique and interesting ways fashion and apparel brands can rule TikTok.

Fashion 59

Fashion Brands Apparel Authentication 59

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. But with so many social media platforms out there, how can your company make such a big decision? In this guide, you will understand why it is so important to have social media profiles for your business.

Social Media 130

Social Media Brands Reddit Platform 130

Sprout Social

FEBRUARY 23, 2021

The brand lives up to its name, creating a new clothing standard that embraces more of the world, offering fashion freedom to everyone from a size 00-40, and featuring models of various age ranges, ethnicities, body shapes and identities. The fashion retailer shows us a social strategy that’s less calculated and more human.

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Fashion Content Retail Overview 83

Social Media Strategies Summit

JANUARY 5, 2022

This article will break down how to use Instagram for your small business in 2022 and beyond. When done right, Instagram marketing can benefit your small business in several ways. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Here’s how: Define Your Goals. Answer FAQs.

Small Business 204

Small Business Instagram Platform How To 204

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

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Social Media Meme HootSuite Influencer 142

Later

JANUARY 26, 2021

In this blog post, we’re sharing 5 ways brands can celebrate Black History Month on social media: Why Brands Should Celebrate Black History Month on Social Media. Diversity in marketing is important to both millennials and Gen Z. A Brief History Lesson. A post shared by Refinery29 Canada (@refinery29canada).

Social Media 80

Social Media How To Instagram Education 80

Buffer Social

JULY 3, 2023

Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. Fashivly isn’t struggling, though, thanks to CEO Ashlyn Greer ’s approach to social media. The probable reason? Authenticity and spontaneity.

Brands 86

Brands Fashion How To Authentication 86

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. Dave Thomas positioned Wendy’s as a restaurant for simple ‘old-fashioned’ burgers when he founded it in 1969 in Ohio. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. With a net worth of USD 4.01

Engagement 52

Engagement Social Media Strategy Meme 52

Hootsuite

JULY 21, 2021

The world of social media is an ever-changing landscape. Influencers can help you to reach a wider audience than if you were only marketing your business on your own. How to find Instagram influencers. For example, you could search for “top fashion bloggers” or “top fashion Instagram influencers.”

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Influencer Instagram How To Fashion 135

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? When it comes to awareness, TikTok may be just what a B2B social media strategy needs. We spoke with three B2B marketers who are experimenting with and finding success on TikTok.

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B2B Brands Marketing How To 136

Hootsuite

MAY 19, 2022

But we haven’t always wondered how to get more likes on Facebook. In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. And ever since, we’ve all been trying to figure out how to get Facebook likes. How to get more likes on Facebook.

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Tips HootSuite Facebook How To 141

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. In this article, we’ll share more about how TikTok is growing in the UK, how to identify the right influencers for your campaigns and provide suggestions on real UK TikTok influencers you could work with on your next campaign.

Influencer 100

Influencer Brands Fashion Review 100

Unmetric

OCTOBER 13, 2019

Victoria’s Secret is a world-renowned lingerie, womenswear, and beauty products brand that has an astounding social media presence. Head to any one of their social media accounts and you’ll find yourself lost in their ocean of visually captivating content. Or wait, is social media Victoria’s Secret?

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Social Media Apparel Fashion Instagram 99

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. Social Media Marketing Specialist, NVISION.

Social Media 119

Social Media Team Tools Strategy 119

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

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Statistics Social Media Brands Issues 110

agora pulse

NOVEMBER 5, 2020

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. And how can you transform those initial connections into real relationships? Let’s look at effective ways to connect with Instagram influencers and strategies for forging successful partnerships on social media.

Influencer 142

Influencer Instagram Brands How To 142

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. How do brands collaborate with influencers? Co-marketing is another option for partnership.

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Collaboration Brands Fashion Sports 111

Sprout Social

JUNE 27, 2023

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. What is review analysis?

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Review Brands How To Analysis 127

Mindjumpers

OCTOBER 7, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Social Media Marketing Goals & Tools Facebook Reveals New Changes On Platform » Social Media Marketing Requires Involvement Posted by Sara Hansson Oct 7th, 2010 Tweet We have done several blog posts about social media user involvement; an element that is very (..)

Social Media 193

Social Media Marketing Film Foursquare 193

Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. For brands looking at social media channels to enhance their reach, esports has proven to be a massive opportunity. Currently, the global esports market is valued at $1.08

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Influencer Brands Marketing How To 82

Mindjumpers

SEPTEMBER 7, 2010

to market themselves even more. I have put together a list of five basic – but useful – steps, when your business is navigating in social media. These steps will help you to portray a consistent social media identity. This includes your bio page, your profile picture and your tone of voice.

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Social Media Tips Marketing Domain Name 247

The Realtime Report

APRIL 11, 2019

Does Organic or Paid Social Media Work Better for Small Businesses? Over 70% small businesses use social media , meaning most recognize the value of social media as a channel for customer engagement. Organic Social Works for Brand Building and Maintenance. Social Media Supports Your Online Reputation.

Small Business 133

Small Business Organization Social Media Authentication 133

Ignite Social Media

MAY 18, 2016

And now social media platforms are catching on as well. With new features from Pinterest and Google, knowing how to use social media to plan your next trip can make the process easy breezy; check out these features and see for yourself. Pinterest Guided Search.

Social Media 113

Social Media Travel Hotels How To 113

So Influential

AUGUST 18, 2020

Being a social media influencer is no longer just a hobby, but a serious career option. Therefore, it comes as a surprise to no one that influencer marketing is gaining steam. With these steps, you’ll be on your way to joining the ranks of social media influencers! Step 1: Find Your Niche.

Influencer 52

Influencer Social Media How To Hashtag 52

Keyhole.co

MARCH 7, 2024

Not to mention the free goodies and extra perks that come with holding an influential status on social media. Before you dive in, however, keep in mind that becoming a social media influencer isn’t as easy as it looks from a distance. With that, let’s find out how you can start your journey to becoming Instagram famous.

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Influencer Instagram Tips How To 52