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UK fashion influencers redefining style

Sprout Social

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Authentic brand alignment Genuine alignment between influencers and brands is especially important in the fashion world.

Fashion 96
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Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. A girl who started sharing her thoughts on YouTube on how to wear makeup.

Fashion 265
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How Fashion Brands Can Use TikTok

Pixlee

Many social media managers are beginning to understand how TikTok works. But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands.

Fashion 59
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Social Spotlight: How Universal Standard commands the fashion space with inclusive content

Sprout Social

The brand lives up to its name, creating a new clothing standard that embraces more of the world, offering fashion freedom to everyone from a size 00-40, and featuring models of various age ranges, ethnicities, body shapes and identities. The fashion retailer shows us a social strategy that’s less calculated and more human.

Fashion 83
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3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. So with that, here are three social media trends fashion and beauty retailers should leverage. Also known as Outfit of the Day.

Fashion 112
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How to Grow a Brand to Nearly 60k TikTok Followers

Buffer Social

In practice, take Fashivly – most of their content stems from a desire to help people understand fashion in a fun, engaging, and accessible way. This could be related to relevancy — like the onset of spring and the corresponding fashion trends we want to enlighten our audience about. But how exactly do they do it?

Brands 86
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Trolling Fashion Week And TripAdvisor: Filmmaker Oobah Butler Shares Social Engineering Secrets

Forbes Social Media

How does a garden shed become London's top-rated restaurant on TripAdvisor, and how did a fake brand become a hot item at Paris Fashion Week? Social engineer Oobah Butler shares his strategies and announces his new book, "How to B t Your Way to Number One."

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