Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. billion accounts. Affordable prices!”

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Tips HootSuite Facebook How To 141

The Realtime Report

APRIL 11, 2019

Does Organic or Paid Social Media Work Better for Small Businesses? Over 70% small businesses use social media , meaning most recognize the value of social media as a channel for customer engagement. Organic Social Works for Brand Building and Maintenance. Social Media Supports Your Online Reputation.

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Hootsuite

FEBRUARY 13, 2023

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. And then learn how you can use Hootsuite to measure results. ” Social media users use this hashtag on posts that “throwback” to an older version of themselves. What does TBT mean?

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Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. So, why contact a KOL for a social marketing partnership?

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Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

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Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

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Social Media How To Hosting Hashtag 111

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

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Hootsuite

JULY 21, 2021

The world of social media is an ever-changing landscape. Influencers can help you to reach a wider audience than if you were only marketing your business on your own. If you are looking for influencers to work with on a regular basis, post the job listing on your website or your social media. Post a job listing.

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Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. An “employee of the month” program or notice in a monthly newsletter may sound old-fashioned, but it can still be effective. Hey, Social Marketers!

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Social Media HootSuite Guidelines How To 111

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began.

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Influencer Metrics Campaign Survey 189

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Social Media Strategies Summit

MARCH 25, 2021

Social commerce is big business. Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 In other words, social commerce could account for almost half of all B2C e-commerce by then. Image source.

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Examples Retail Instagram Buy 223

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

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Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. The fashion industry produces an estimated 92 million tonnes of textile waste each year, and approximately 30% of clothes made are never even sold.

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Campaign Brands Fashion HootSuite 89

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide.

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Strategy Facebook Marketing FAQ 118

Hootsuite

DECEMBER 14, 2022

A post shared by Hootsuite (@hootsuite). Alt text for this image could read: “tweet showing @hootsuite account asking “Am I testing new Instagram features or are they testing me?” For example, beauty blogger @haircarewithsmoya focuses on posts about hair care, fashion, and beauty. Try it free today.

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Instagram How To HootSuite Fashion 111

Hootsuite

NOVEMBER 9, 2020

Considering TikTok marketing for your business or organization? But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. You’re not alone.

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Strategy How To Marketing Template 145

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

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Examples Social Media Instagram Hashtag 111

Hootsuite

SEPTEMBER 15, 2022

Suddenly, a fun opportunity to share on social media has become an opportunity to question everything. While pared-down minimalism may be the way to go for fashion, when it comes to Instagram, it sometimes seems like more is more. work for you and your personal social media goals. Get Started. Free 30-Day Trial.

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Engagement HootSuite Instagram Hashtag 95

Hootsuite

DECEMBER 15, 2021

Like in the fashion world, TikTok trends come in and out of style, fast. Why are TikTok trends good for marketing? Something like: I’m a faithful reader of the Hootsuite Blog, and I know that being genuine, unique and finding my niche are essential building blocks for successful marketing. It’s the circle of life.

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Trends HootSuite Fashion Video 142

Hootsuite

SEPTEMBER 20, 2022

With Instagram’s significant shift towards short-form video, Reels are now a primary focus of most marketers’ Instagram strategies. Psst: Hootsuite provides recommendations for the best time to based on your past posts. So, we put together a list of 150+ hashtags for fitness, travel, food, fashion and more. The last step?

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Template Templates Instagram Content 71

Janet Fouts

FEBRUARY 16, 2012

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. If they’re not up to speed on how to use social media they won’t adopt.

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Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

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Tools Tips Marketing Social Media 277

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing.

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Sentiment B2B HootSuite Retail 95

Hootsuite

DECEMBER 13, 2022

Ah, the age-old social media marketing trick: ask a question to encourage comments. Get better at TikTok — with Hootsuite. Access exclusive, weekly social media bootcamps hosted by TikTok experts as soon as you sign up, with insider tips on how to: Grow your followers. Question TikTok captions. Do you agree?

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Hashtag HootSuite SEO Travel 105

Hootsuite

OCTOBER 10, 2019

And no one will be inspired to connect with you (unless they meet you the old-fashioned way—in person). Create a Hootsuite account to schedule those posts during the week. For each saved article, use Hootsuite to schedule the post during the week. Whether marketing your business or yourself, you’ve got a brand.

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LinkedIn HootSuite Bookmarklet Skills 110

Hootsuite

FEBRUARY 1, 2023

Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. Kind of like how those 90s neon ski jackets came back into fashion. Use a consistent brand voice Brand consistency is hugely important in creating a recognizable, reliable presence on social media.

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Instagram HootSuite Trends Social Media 93

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

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Research Social Media HootSuite Marketing 123

Hootsuite

MAY 11, 2023

Show how to style different outfits for different occasions If you’re a fashion enthusiast, show your viewers how to dress for different occasions. For example, you could explain the basics of the stock market. Share fashion advice Create videos that share your fashion tips and tricks. Sign up free today.

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YouTube Video Film Sports 103

Hootsuite

OCTOBER 31, 2022

There’s nothing we marketers love more than first party data, right? Your social media shouldn’t be all sell and no swell. Isn’t that what being “social” means? Not to mine for data points about their personality type so you can tailor better ads to them, but just for some good old fashioned conversation.

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Questions Instagram FAQ Marketing 29

Hootsuite

JANUARY 29, 2024

Okay, maybe not — but it will teach you how to create an effective social media hook for TikTok, Instagram, and beyond. Here’s everything you need to know about hooks, plus examples from the folks who do it best and the ultimate thumb-stopping social media hook hack (spoilers: it’s Owlywriter AI). See what we did there?

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Examples Social Media HootSuite Instagram 107

Hootsuite

MARCH 23, 2022

According to Snapchat , Audience Insights are available to “all advertisers globally” and will help “marketers leverage the power of testing and audience insights to help improve advertising effectiveness, inform ad creative, and find opportunities to reach new customers.”. Click Save in the top corner. Source: Snapchat. For example, ??

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Analytics Tools How To Metrics 144

Buffer Social

JANUARY 30, 2018

In fact, Facebook marketing success is as much about distribution as it is content. In our State of Social 2018 report we found that: 94% of businesses have invested in advertising on Facebook; and. 67% of businesses intend to increase their social media advertising budget in 2018. 35% of our audience work in management.

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Advertising Tips Facebook Campaign 111

Hootsuite

OCTOBER 19, 2023

Looking for inspiration for your Black Friday social media posts? From creative graphics and catchy captions to engaging videos and influencer collaborations , use these ideas and examples to make your Black Friday social media posts stand out. Bonus: Check out the weirdest holidays to celebrate on social media. #1

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Examples Social Media Instagram UGC 87

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. All of this can lead to higher conversion rates and better social media ROI.

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Hootsuite

JANUARY 23, 2023

That’s why making sure you’ve nailed your brand’s social media profile isn’t optional — it’s critical. But a good social media profile goes beyond a first impression. It’s easy to take your social media profile for granted or think your posts will speak for themselves.

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