How to analyze customer reviews for brand insights
Sprout Social
JUNE 27, 2023
Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Track comments using keywords or hashtags and analyze them in real-time or historically.
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