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Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. For example, for fashion brands, a 0.68% rate is average, but a 3.57% rate is typical for higher education organizations. Use the right hashtags. Plan to use at least 15 and up to 30 hashtags per post.

Instagram 127
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Wendy’s Social Media Strategy: Serving Humorous Engagement Online

Keyhole.co

Dave Thomas positioned Wendy’s as a restaurant for simple ‘old-fashioned’ burgers when he founded it in 1969 in Ohio. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. This meme began in a 2008 episode of the American sitcom ‘The Office’. million Facebook: 8.4

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How to Master Real-Time Content

Likeable

76 percent of marketers report that it has heightened audience engagement, and 56 percent say it has increased customer satisfaction and positive brand sentiment. So, plan ahead, but recognize that you never really know what’s coming next—so be ready to react quickly to current events, memes, and the like. The “Where y’all sitting?”

Content 65
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Why Your Brand Needs a Social Listening Strategy in 2021

Likeable

From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. Social Monitoring: Social monitoring will give you the basics—things like engagement rate, relevant hashtags, or number of mentions. Brands (and people!) Industry Insights.

Strategy 106
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Everything Social Marketers Need to Know About Generation Z

Hootsuite

Keep tabs on what others are saying about your organization with our guide to social media sentiment analysis. Global Web Index finds that Gen Z is much more interested in spending money on experiences like concert tickets and other entertainment, technology, and fashion. They trust friends and family over anyone else.

Marketing 111
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How Glossier Built a Cult Following on Social Media

Unmetric

The beauty, fashion and all-round lifestyle blog now functions as an editorial platform for Glossier’s content and has played a phenomenal part in cementing the brand’s authority and niche status. They encouraged users to use brand hashtags which in turn allowed ordinary users to be discovered and featured on Glossier’s page.

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What brands are missing by sleeping on TikTok

Sprout Social

Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. Try less,” is the sentiment. We’re only beginning to see what TikTok’s influence looks like outside the confines of an iPhone screen—at premiers, major sporting events and global fashion shows.

Brands 122