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3 ways to use audience intelligence for fashion innovation

Audiense

This is a guest blog written by Edward Bass, founder & director of EntSight , a global audience intelligence consultancy which works with leading brands, entertainment groups and financial companies in order to help them develop insight driven strategies for their digital audiences. Connect with him on Twitter and LinkedIn.

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Group Buying! Game Changer or Not?

Atom Thought

And that brings us to a couple of questions everyone is asking today- Is Group Buying going to be the next big thing? Or Is Group buying = social shopping? Let me explain- Group buying as we see today focuses on only one aspect of buying and that’s price or discounts! What are the challenges for group buying sites?

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An Overview of Bulletin Board Focus Groups

Idaconcpts

Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. . Here is an overview of bulletin board focus groups and their advantages and disadvantages.

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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Think of a brand collaboration as a group project. The fashion brands didn’t stop there either. Why the partnership works: Designer Telfar Clemens won the Best Fashion Campaign of the Year at Essence’s 2023 Best in Black Fashion Awards. How do brand collaborations work?

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3 Insights About Instagram Reels Users

Ignite Social Media

What Age Group is Watching Instagram Reels? About 30% of users are from the ages of 16-24 and the other 30% is from the age group of 25-34. Reels users have a high propensity to be fashion conscious, money-driven, and career-focused. IG Reels has grown tremendously since its launch in August of 2020.

Instagram 172
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7 Crucial Skills for Leaders in 2021 #futureofwork

Janet Fouts

Social awareness With self-awareness, it is much easier to be an observer of group dynamics and use social awareness to better ascertain how to manage and communicate with the team. This reduces the number of automatic reactions and increases the number of intentional responses.

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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

The network effect takes place when a group of social influencers post content at a scheduled time. When it comes time to promote a facet or specific piece of their brand, Sam finds it beneficial to work with blogger networks for a scalable and scheduled campaign. The Pros of Blogger Networks.

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