Social Media Strategies Summit

MARCH 25, 2021

After all, social media – a key driver of social commerce – is used by more than half the world’s population , rising to three-quarters or more in markets like Northern and Western Europe, and North America. Simply put, all of this means social commerce is already too big to ignore – and it’s only going to get bigger!

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Examples Retail Instagram Buy 223

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok Emerging as a Powerhouse Social Network?

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Trends Strategy Marketing Authentication 147

Buffer Social

AUGUST 30, 2023

On social media, fostering community means getting the people who are connected to you connecting to each other. “I think the important thing that distinguishes fans [or audience] and actual community, as most social scientists will see it, is the mutual sharing amongst themselves,” says Adrian.

Communities 78

Communities Social Media Community building Groups 78

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. The RSS feed is: [link].

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Social Media Tumblr Yahoo Case Study 121

agora pulse

FEBRUARY 13, 2020

Stories only exist in the Instagram feed for 24 hours, then they disappear. It also provides important social proof to your audience. Sharing UCG content via Stories is ideal for when you want it to be seen, but you don’t want it to live on your feed forever. Navigate to your Instagram profile in the mobile app.

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Instagram UGC Chemicals Fashion 125

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

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Statistics Social Media Marketing Instagram 67

Sprout Social

AUGUST 19, 2021

Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. What is social commerce?

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Examples Tips Patterns Instagram 133

Sprout Social

NOVEMBER 21, 2022

Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Achieve the cushiony, velvety, blurred-lip look taking over your feed with the new #NARS Air Matte Lip Colour. To carry out these tasks, it’s common for agencies to use social media management software like Sprout Social.

Case Study 114

Case Study Marketing Directory Retail 114

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

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Examples Social Media Instagram Hashtag 111

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. An “employee of the month” program or notice in a monthly newsletter may sound old-fashioned, but it can still be effective. Hey, Social Marketers!

Social Media 111

Social Media Guidelines HootSuite How To 111

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

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Activities Tumblr How To Fashion 130

Mindjumpers

AUGUST 19, 2010

Facebook will make the service available in more countries and on more mobile platforms in the future. When to go to the application on your mobile, you open Facebook Places and according to where you are, the application will show a list of places near you. When you have checked in, a story will show in your friend’s new feed.

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Foursquare Facebook Disqus Applications 187

Hootsuite

DECEMBER 14, 2022

Instagram’s algorithm takes into account the words you use in your posts when deciding which ones to show in people’s feeds. For example, beauty blogger @haircarewithsmoya focuses on posts about hair care, fashion, and beauty. In this post, the alt text might read: “somya strikes a fashion pose in a long leopard print dress.”

Instagram 111

Instagram How To HootSuite Fashion 111

Mindjumpers

AUGUST 19, 2010

Facebook will make the service available in more countries and on more mobile platforms in the future. When to go to the application on your mobile, you open Facebook Places and according to where you are, the application will show a list of places near you. When you have checked in, a story will show in your friend’s new feed.

Foursquare 178

Foursquare Facebook Disqus Applications 178

Sprout Social

FEBRUARY 17, 2020

A huge part of social media advertising is making sure you’re targeting the right audience. Each social media platform has their own targeting capabilities, and it’s important to know the best ways to target your people on each. Pinterest ads show up natively in feeds, seamlessly fitting in with other content.

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Types Conversation Advertising Platform 123

Sprout Social

MAY 5, 2019

Rosie Clayton’s Instagram feed is filled with colorful dresses and outfits against colorful walls. Taylor Lorenz’s article in The Atlantic forecasts a more ‘authentic’ trend driven by the network’s youngest users that strives to return to what Instagram used to look like when your feed was just friends. Are they legit?

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Influencer Marketing Survey Campaign 112

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. In this blog post, we’re sharing 7 tips to take your campaign creative to the next level, as well as the best free apps to help you along the way: Why Visual Design is Important for Social Media Campaigns. colormecourtney: CEO of Color Me Courtney??

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Campaign Tips Instagram Social Media 79

Buffer Social

MAY 31, 2017

Earlier this year, we spent $1,500 to find out what makes videos successful on social media. We found that square videos outperformed landscape videos in terms of average engagement, views, and reach, especially on mobile. Square videos take up 78% more real estate in the News Feed on mobile than on desktop.

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Video Engagement Facebook Mobile 111

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Social media has instigated a leveling effect on marketing. While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service.

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ExpressionEngine Compete Hosting Widget 156

Hootsuite

AUGUST 15, 2022

Bonus: Get a free, in-depth guide to The Why, What, and How of Social Commerce. Learn how to sell more products on social media and delight your customers without relying on cookies. Use social media marketing to promote your sales in advance. Try selling directly on social media.

Strategy 101

Strategy Discount Marketing Retail 101

Later

JULY 10, 2019

While highly curated feeds with perfectly staged shots were all the rage in the past, more brands and influencers today are stepping out of their comfort zones and sharing honest, unfiltered content to their feeds and stories. This isn’t to say that curated feeds are no longer “in.” View this post on Instagram.

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Trends Instagram Feed Feedly 85

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link]. Listen Now.

Social Media 115

Social Media API Training Class 115

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].

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Case Study ROI Social Media Team 131

The Realtime Report

FEBRUARY 10, 2017

The multitude of digital and social communications platforms available to us has exponentially expanded our connections everywhere. Because of increased access to mobile technology, the internet and social media, marketing as a whole has evolved with the social media revolution. ” Click To Tweet.

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Retail Fashion Platform Social Media 70

Twist Image

MARCH 20, 2014

The opportunity to add more pictures to a social media experience (without knowing what the ROI might be). If you see something you like on the Fox & Fawn Instagram feed, you simply leave a comment and then phone your order in with the store. Is Instagram the future of e-commerce? What about major brands?

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Instagram Brands iPhone Adwords 97

agora pulse

MAY 24, 2016

Here’s how it works: as Nordstrom posts to their Instagram feed, the photos are added to their Like2Buy landing page as well, which looks just like their Instagram feed. Your customers love shopping on mobile devices. The idea is to give mobile readiness not just to your website, but also to your social media strategy.

Instagram 80

Instagram Buy Retail Fashion 80

Buffer Social

AUGUST 10, 2017

Who knows, maybe they’ll even become the new News Feed. Share social media stats and data. Fashion experts demonstrate how to put together the perfect outfit. You can also try fun and entertaining lists such as “top books for marketers” or “top things we learned in social media this month.”

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Template Templates Instagram How To 112

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. The RSS feed is: [link]. Holy Social!

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How To Banking Social Media Case Study 150

Later

MARCH 6, 2019

Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . Brands are no longer just interacting on their own profile’s posts anymore — they’re leaving the comfort of their feed to engage and communicate with other brands on Instagram. But that’s not all.

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Comments Instagram Brands Feed 86

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. The RSS feed is: [link]. Holy Social!

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How To Banking Social Media Case Study 139

Later

MAY 1, 2020

If you’re a regular on Instagram, you’ve probably seen sponsored posts popping up in your feed. Feed post captions may not support clickable links, but IGTV video descriptions, link in bio, and Instagram Stories links all provide valuable opportunities for driving customers to your website’s products or services!

Instagram 57

Instagram How To Affiliate marketing Influencer 57

Later

JULY 3, 2020

We even launched our very own IGTV series called Screen Time with Later where we recap the top trends, cultural moments, and social media news of the week! So put your finest attire (or just grab a drink and call it good) and take in this week's trends in social. ? ? If you’re watching in your feed: ? ? 99: [link].

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Trends Instagram Meme Badge 110

Later

MARCH 13, 2019

And because of their prime location directly under your bio and above your Instagram feed, it’s the perfect place to direct followers to your most valuable and interesting content. You can think of them as a movie trailer for your Instagram feed. Instagram Stories Highlights Uses #6: Highlight Your Customers.

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Instagram How To Curation Fashion 75

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Shopping and fashion.

Social Media 47

Social Media Facebook Marketing CPM 47

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. And you can incorporate chatbots to help with customer service even on social media. JennyBot was available on Slush’s website and mobile app. Delight your customers and improve conversion rates.

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Examples FAQ Insurance Retail 96

Hootsuite

JANUARY 29, 2024

Okay, maybe not — but it will teach you how to create an effective social media hook for TikTok, Instagram, and beyond. Here’s everything you need to know about hooks, plus examples from the folks who do it best and the ultimate thumb-stopping social media hook hack (spoilers: it’s Owlywriter AI). See what we did there?

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Examples Social Media HootSuite Instagram 107