The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Content can be produced in a wide variety of formats: • White papers. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile.

B2B 72

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016.

ROI 28

Trending Sources

A Beginners Guide to Content Marketing [Plus Infographic]

Pamorama

Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales. White papers.

Social CRM Use Case 3: Optimize and socialize your member services

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers.

Types 61

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper. Looking forward to reading your white paper on this!

How to Build the Ultimate Online Newsroom

Webbiquity SMM

FAQs (real ones, that real media people would care about). Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. by TomPick and guest blogger Maria Verven.

Does Your Content Neglect the Middle of the Marketing Funnel?

Writtent Blog

In-depth white papers or ebooks with specific purpose. This might include how-to videos, detailed white papers on how the product has served to help others, or fun facts about your company. White papers.

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Zones White Papers Editorial Calendar. White Papers. A paper on Aspergers from Yale Universitys Developmental Disabilities Clinic continues down the same path: "Idiosyncratic interests are common and may take the form of an unusual and/or highly circumscribed interest (e.g., White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services.

Why Host a Blog on Your Corporate Website?

www.clickz.com

White papers?

Book Review: Optimize

Webbiquity SMM

It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search.

Invest in Your Brand with Content

Puzzle Marketer

Content in marketing encompasses a wide variety of mediums including pictures, videos, graphs, infographics , white papers, podcasts, newsletters and magazines. List of benefits Infographics Competitive reviews Top 10 reasons you need today Customer reviews Video customer testimonials Video demonstrations Regular related blog posts Customer service via social media FAQ page Guarantees or trials.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

paper.li – Daily paper site which compiles tweets from various users in lists, by hashtag, and by following. Build, Publish & A/B Test Landing Pages Without IT Log In or What Is It?

ROI 62

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

This paper examines the teaching practices necessary in a climate of knowledge work. In this white paper, I take a postcritical stance (Selber 2004). I hope that this white paper has provided some starting points for that work. White Papers.

API 21

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

www.interactiveinsightsgroup.com

Social Media FAQ: How Do I Measure ROI? Distributed Influence: Quantifying the Impact of Social Media From Technobabble: Download a white paper outlining the thoughts and views of several key stakeholders on the issue of measuring online influence.

Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

White paper summary, including actionable recommendations and insights for companies. Also, we just published a FAQ about The Social Habit on the website, if you’re interested in the mechanics.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

White Papers |. Login | Register | FAQ |. Marc Prensky coined this term in 2001, in a paper titled, â??Digital Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. This white paper discusses how iRise(TM) can help by providing a collaborative software platform that enables businesses to quickly visualize and test market applications before a single line of code is written.

Content aggregation solutions move beyond the RSS feed

emediavitals.com

Blog Paywalls: a salespersons FAQ Article In frenzy over mobile apps, dont forget the mobile web Blog Reducing the fear factor in behavioral targeting eMedia Vitals Life Beyond Print.™ articles, white papers, press releases, rich media)? eMedia Vitals eMedia Jobs Blog Mobile advertising: What works? Article Apps versus mobile Web: Who will win?

The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

White Papers. Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy Copyright © 1999 - 2008 AllBusiness.com, Inc. Sign In. | | Free Newsletters. Home |. Business Advice |. Professional Journals |. Business Bloggers |. Forms & Agreements |. Industry Centers |. Business Directory |. Tools & Services. by Topic. by Industry. by Geography. Business Credit. Business Travel. Franchising.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 6 Dangerous Fallacies of Social Media October 8th, 2008 |Written By: Jay Baer | View Comments Tweet (Amazing Gangsta Chimp image by the talented Matt Cioffi ) You may have heard of social media.

The More Things Change, The More Things Change

Convince & Convert

Let’s say you have a white paper for download on your site.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

is Crucial to your Content Marketing Strategy [link] @russhenneberry [link] John White /This/ is why I read Jay Baer. is Crucial to your Content Marketing Strategy [link] [link] Russ Henneberry @John White — good stuff John — I subscribe to the theory that (today) people rarely believe what YOU say about yourself — they look for social proof from others and if anything looks fishy or out of place (spammy) you are done for.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions.