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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. With Streams, you can track keywords, hashtags, and phrases, as well as set up notifications for new mentions or conversations related to your brand.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. And 54% of marketers plan to use them at scale in 2024 for social customer care, along with other resources like FAQs and customer forums, per the 2023 Index.

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4 Ways Social Listening Can Help You Create Amazing Content

Oktopost

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. Instead of waiting for them to come through customer support, you could add an entry in your FAQ that responds to the issue being mentioned.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Or, learn new questions buyers have about products and use that to revise their product descriptions or FAQ pages. Try out Hootsuite Streams to monitor brand mentions, hashtags, and keywords across multiple social platforms. FAQs about dark social What is an example of dark social? Try for free Ready for the next level?

HootSuite 120
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The ultimate social media listening guide for marketers

Sprout Social

A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. In Sprout’s own Sentiment Summary, as shown above, there you can easily view percentages and the trends over any course of time. Conduct a competitive analysis.

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Every Hootsuite plan comes with Streams that let you track hashtags, mentions, conversations, and competitor activities. With Insights, you can track brand sentiment, emotion, mentions, demographics, and more.