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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

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39 Instagram story ideas to boost engagement for your brand

Sprout Social

In fact, 76% of engaged social media users say it’s important for companies to post about their employees. When I was a social media manager at Shedd Aquarium , nothing said “go viral” like a cute otter or penguin. Throwback Thursdays have been around since the early days of social media. Include pets.

Instagram 127
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TikTok SEO: how to boost your reach

Sprout Social

Just like every social media platform has an algorithm that helps put relevant content in front of each user. This includes captions, hashtags, sound clips and other identifying factors on the videos. Your social media team needs to do the same with your TikTok. This is where TikTok SEO comes in.

SEO 93
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TikTok Ecommerce 101: Why Your Business Should Be on TikTok

Hootsuite

So this begs the question: is TikTok the new (social media) Amazon? Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Embrace hashtags and keywords. Hashtags and keywords tell the algorithm what your post is about and help users find it. Source: TikTok.

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Why Your Brand Needs a Social Listening Strategy in 2021

Likeable

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. Brands (and people!)

Strategy 106
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10 Unexpected Places to Find Business Blogging Inspiration

Writtent Blog

Most big-name bloggers have built their audience by being an active participant in other communities, doing social media extremely well, and attending every professional conference possible. Draw from Popular Media. Your Competitors’ FAQs. Strive to give your readers an equally compelling glimpse into your business.

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10 Beginner Social Media Strategies

Buffer Social

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content.