article thumbnail

Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 126
article thumbnail

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. It’s just more authentic and believable that way.

FAQ 137
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? People join private Facebook Groups or forums to meet and talk with other like-minded people. Or, learn new questions buyers have about products and use that to revise their product descriptions or FAQ pages.

HootSuite 120
article thumbnail

Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. New to data analysis?

article thumbnail

How to recruit more talent for your social video content

Sprout Social

In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Humanizes your brand There’s a reason why 42% of marketers hire creators for unboxing or reveal content. Ring lights, camera (or, phone), action. But while formats may shift, video is here to stay.

Video 91
article thumbnail

How to Humanize a Sketchy Industry

Convince & Convert

I saw a presentation at the MarketingProfs Digital Marketing Forum in Austin a few ago from Eric Granof , CMO of ExpertBail , which seeks to become the country’s first branded network of bail bonds companies. Talk about location-based marketing! Using a Social FAQ to Kick Start Content Marketing. So can you.

Industry 151
article thumbnail

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

As Facebook states in its FAQs : “At this time, there is no way for people who choose to connect with a Community Page to add their own pictures or edit the information.&#. Picture Nestle’s recent Facebook issues but in a forum where, even if you wanted to respond, you couldn’t. What do we do with this?&#.