Five FREE B2B Social Media White Papers

PWB Marketing Blog

And 41% of B2B companies are getting customers from Facebook. Because of that, we thought we’d round up five of the best B2B social media white papers from industry thought leaders. 15 B2B Marketing Facebook Success Stories ” by HubSpot.

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9 Indispensable B2B Social Media White Papers

socialmediab2b.com

White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. 15 B2B Marketing Facebook Success Stories.

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Trending Sources

How Bloggers Can Create and Use White Papers

Kikolani

A white paper is a cross between a magazine article and a corporate brochure. How Bloggers Can Use White Papers. Bloggers can use white papers for various purposes including the following. White papers are mainly written to directly generate leads from them.

Global Social Media Adoption In 2011 [White Paper]

Mindjumpers

In 2011, one-third of US online users access social networking sites from their mobile phone at least monthly — and globally, more than 40% of Facebook’s users access the site through mobile devices. 2012 Social Marketing & New Media Predictions [White Paper].

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

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Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. Supporting Resources: How to Get Your Social Media Budget Approved (white paper).

Buy 10

Identifying, Understanding and Influencing Social Media Users [Infographic]

Mindjumpers

Similar Posts: Global Social Media Adoption In 2011 [White Paper]. How to Actively Use Facebook Post Insights to Improve Your Community Management.

How to Kick-Start Your Content Marketing [Report]

Mindjumpers

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. Similar Posts: How to Integrate Overall Business Goals into Your Facebook Strategy.

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True Customer Engagement: the Leap Beyond User Experience

SocialFish

Debunking the Hype Demand Perspective Featured Humanize Social CRM and ROI Social, In Theory White PaperIn a recent post in the Demand Perspective blog , I wrote about Michael Schrage’s post in Harvard Business Review Blogs called Don’t Confuse Engagement with User Experience.

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

are they more likely to use Facebook or a specialized discussion forum? Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.).

How to Obtain More Views on Your Facebook Page [presentation]

Mindjumpers

Tweet Having recently written about how you as a marketer can obtain a higher click rate on your Facebook ads , I thought that it could be interesting to reflect on how it’s possible to get your Facebook Page more noticed as well. Similar Posts: Facebook Real-Time Analytics.

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The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Content can be produced in a wide variety of formats: • White papers. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. “Like” their Facebook pages.

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Is your social media going in the right direction?

SocialFish

We’ll review each existing social media site (Facebook, Twitter, LinkedIn and others), the goals set for each, and progress to date. Featured SocialFish News White PaperAre you an association or nonprofit whose been doing social media work for a while?

The Beginner’s Guide to Social Attribution

Simply Measured

You post to Facebook, your audience interacts with it, and you hope that your actions equate to lift for your business. Dark Social is a term that refers to the sharing we do through non-public channels like Facebook Messenger, Twitter DM, Slack, or even text message and email.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

Facebook Advertising Policies in a Nutshell – Get Your Ad Approved

Pam Moore

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad?

Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!

Pam Moore

Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. One of the top questions I always hear is… “does Facebook marketing actually work?”

Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?

Pam Moore

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? Pros and cons of using the Facebook boosted post.

Facebook Stores Deliver Sames Sales Rates as Web Sites

Pamorama

According to a new white paper from Webtrends , Facebook stores now have the same sales conversion rates as e-commerce Web sites. Facebook stores on average generate a 17% social engagement rate (merchandise “likes” and “shares” per visitor).

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The Social Media Lifecycle [Infographic]

Pamorama

These decisions can be very simple, such as replying to someone’s tweet about your brand or to a comment a customer posts on your Facebook page. Branding Facebook Infographic Marketing Metrics Social Media Twitter

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Post on Facebook three to five times a week. Select 15 minutes intervals throughout the day to check Facebook and respond to comments. Pay attention to Facebook Insights.

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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary.

How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101

Pam Moore

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad?

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Here are 15 things that smart, social savvy business marketers never do on Facebook. .

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

I can help you use free marketing with Facebook NOW! You can’t build a blog, launch a Facebook profile, post beautiful photos on your Instagram page and call it a day. They setup their primary social channels on platforms such as Facebook, Twitter and Instagram.

15 Different Ways to Increase Facebook Engagement on Your Company Page in 2013

Shift Digital

2013 is quickly approaching which means it’s time to reevaluate your social media endeavors including your Facebook Page engagement strategy. So whip out your pens, pencils and tablets and let’s start making some plans for next year on how to increase Facebook engagement!

5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

They get sold on the social media easy button and “Facebook is free” mentality. 10 Tips to Stomp Random Acts of Marketing (white paper). How to Build a Social Business Strategy & Plan (white paper).

Does Your Content Have Superpowers?

PWB Marketing Blog

A LinkedIn post might lead to a white paper on your web site, expanding on the post topic. A targeted Facebook ad might direct users to a a topic-specific landing page. B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTube

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. It’s what they say about you when you leave the room, what they think about you after they watch your Periscope or Facebook Live video.

25 Excellent Content Marketing Tools for Your Brand

Pamorama

The platform makes it easy to collect, share, and publish ebooks, white papers, and any number of other content types and make them look their best for your audience. Buffer enables you to share content to Facebook, Twitter, LinkedIn, and App.net via custom scheduling.

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Measuring Your Content Marketing Success [Infographic]

Pamorama

Keyword-optimized blog posts, white papers, press releases, articles, and social media content create brand awareness, inspire audience engagement, and move customers through the sales funnel from initial consideration to purchase.

How to Leverage Social Media for Successful Marketing and Membership Recruitment

SocialFish

Change the conversation away from the tools (“we should be on Facebook”) towards how you’re applying social data to membership management; then it becomes part of everyone’s job, not some annoying frivolous thing on top of everyone’s already full plate.

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What is the Value of a Tweet or Facebook Fan?

Laurel Papworth

What is the value of a Facebook Like? What is the $$ figure for a Facebook Fan? How much is a shared link on Facebook worth? shares a link to an event with their Facebook friends it results in $2.52 Facebook Share $14. Facebook Like $8.

A Beginners Guide to Content Marketing [Plus Infographic]

Pamorama

Every day, people form impressions of brands from many touch points: Ads, product experiences, tweets, Google, Facebook, blog posts, websites, and conversations with family and friends. White papers. Content marketing has changed the way consumers research and buy your products.

5 Key Elements of the Perfect Facebook Ad – Molly Pittman [SSM042]

Buffer Social

Is it possible to create the perfect Facebook ad ? But we needed a true expert on Facebook advertising to find out. Molly has been experimenting, iterating, and rocking Facebook ads for more than 5 years and currently manages millions of dollars in budget for dozens of clients.

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The State of Social Media In The UK

Mindjumpers

UK Facebook statistics. Facebook now has a reach of just over 30 million unique users for the UK. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base.

The ROI of Social CRM

SocialFish

Take away two white papers which explain the strategic value of building a social CRM practice. Here are the slides* for a presentation I gave recently to the CESSE Association Leadership Through Partnership program, hosted by Plexus Consulting.

Awesome Association Marcomm Jobs – Week of July 24

SocialFish

Specific Responsibilities Include: Consistently improve positive brand exposure and member value; Develop and execute results-oriented, integrated, social media and digital campaigns (Facebook, Twitter, website, newsletters, etc.)

Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

Social networks such as Facebook, Instagram, LinkedIn, Twitter, Snapchat and more are innovating faster than most businesses can even keep up. Social networks such as Facebook has substantial control over how brands communicate with their customers and audience.

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

There is not a lack of Facebook Live Videos to watch and engage in, webinars to learn from, Instagram stories to laugh at, Tweet chats to converse in, blogs to read or podcasts to listen to! 8 Steps to Develop a Social Business Plan (white paper). Times are changing.