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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

Facebook Lexicon. UberTwitter. Boardtracker. BoardReader. Social Media. Technorati. Social Mention. Who’s Talking. Ice Rocket. Monitor This. News Search. Google News. Yahoo News. Google Trends. Username Check. Yahoo Pipes.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Facebook Page Fan Numbers. Facebook Wall Interaction. Like this/thumbs up (Facebook, stumble etc). Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). Trendrr : A shareable and intuitive tool to measure the viral aspect of social media campaigns.

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Twitter Changes the Social Data Ecosystem

Net-Savvy Executive

Twitter has bought other companies in the social media analysis space— BackType (2011), Bluefin Labs (2013), Trendrr (2013)—but Gnip is a bigger deal. It also manages API access for Facebook, Google, and others that probably see Twitter as a competitor. If you weren''t sure, things just got interesting.

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FB Facial Recognition, Social TV and Do Work Son

Jeff Esposito

Facebook considers adding profile photos to facial recognition – with great power comes great responsibility. Let’s hope that this one can come with good things from Facebook. Twitter Acquires Social TV Tracker Trendrr – this move is great from Twitter. Look forward to catching up soon – have a great one.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Tamara Mendelsohn of Eventbrite details five guiding principles for promoting events, including choose the right platform, publish your event to Facebook, and “define success metrics and don’t underestimate the effort required.&#. website traffic, searches for brand terms) and engagement (Facebook likes, blog comments, retweets, etc.).

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The Super Bowl & Social Media: 5 Must-Reads

Firebelly

million social-media comments during and after Super Bowl XLVI, primarily on Twitter and Facebook. By Cory Bergman Trendrr said this year’s Super Bowl had approximately 5X the social activity over last year. By Simon Dumenco Bluefin Labs has so far tracked more than 12.2 Biggest, Record-Setting Social Media Moments Of The Super Bowl.

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