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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

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Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006. This tactic proved to be highly effective as seen in these Storified tweets. Using social media for research: Social Capital 2012. PLEASE LIKE MY FACEBOOK PAGE.

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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

Unless you have the right tools to help you out, you’ll lose a lot of time on social media that you could’ve invested in other important work. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Boosting your Seasonal Marketing with Pinterest

Waxing UnLyrical

Share your pins on Facebook, Twitter, Google+, and Storify. If you have great product reviews on Facebook, Amazon, or Twitter, include a section with it (1-2 sentences) in the comment of the pinned product. Business Guest Posts Marketing Social Media pinterest Pinterest For Business seasonal marketing social media marketing'

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. A Facebook page was developed, it wasn’t actively utilized for the short campaign. Some social media influencers were first-time bus rides. Storify Review: .

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” That results in a (decidedly not) social ratio of 70,329. social ratio. Image credit: CMI. 4,360,429 followers.

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