Webbiquity SMM

OCTOBER 13, 2010

Alterian SM2 Freemium. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Alterian SM2.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Sentiment: Are the comments, posts etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment. Share this on Facebook. Email this to a friend? Tweet This!

Social Media 230

Social Media SM2 Energy Microblogging 230

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Nielsen and Facebook recently joined forces to develop effective, and almost real time ad effectiveness solutions.

Cymfony 152

Cymfony Social Media Tools SM2 152

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. For a while you’re addicted to watching who re-tweets you, mentions your brand on their blog or says something about you on a Facebook page. Pay special attention to negative sentiment.

Social Media 132

Social Media Data SM2 Radian6 132

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). applications like Facebook, Twitter, Skype, etc. Demographics: Do you want to be able to filter by the demographics of the author?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? I don't think that the secretary needs to know every tool, channel and strategy that the firm uses but she does need to know the difference between a Facebook page or profile. I mirror your sentiments.

Questions 160

Questions Social Media Consultant Education 160