article thumbnail

Tip: Facebook Ads Reporting Window

Jon Loomer

One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions. Facebook will receive one. How This Impacts Your Reporting Window. How do you handle it?

Report 202
article thumbnail

Conditional Formatting Disappears from Facebook Ad Reports

Jon Loomer

Conditional formatting was an option within your custom ad reports. Is it possible this is being moved to Ads Manager’s main reporting interface? The post Conditional Formatting Disappears from Facebook Ad Reports appeared first on Jon Loomer Digital. Sure, I guess. It’s gone for good. Did you use it?

Report 174
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Problem with Unranked Event Custom Facebook Ads Reporting

Jon Loomer

You may be seeing that reported conversions are down since iOS 14+ changes of 2021. While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. Let’s discuss… Custom Ads Manager Reports. Facebook reports 51 registrations.

Eventful 202
article thumbnail

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP.

Research 257
article thumbnail

Use Conditional Formatting to Add Value to Your Facebook Ad Reports

Jon Loomer

Conditional Formatting is a feature found in Facebook ad reports that can be super useful for quick evaluations of performance. Let’s go… Custom Ad Reports. First, know that this feature is only in custom ad reports right now, not the main Ads Manager. Then click ‘Create custom report.”

Report 186
article thumbnail

How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

I wrote recently about the role of custom conversions in your Facebook advertising. Custom conversions provide granularity for both reporting and optimization. You can optimize for and get reporting on standard and custom events generally, but all product purchases are lumped under the same Purchases event. Quick Refresh.

article thumbnail

Third-Party Reporting Integration for Shops

Jon Loomer

Here’s a third-party reporting update for Shops… In your Ad Account Settings, you may see this section: “Connect your shop to track Meta purchases.” Select your Commerce Account and Third-Party Reporting Tool (Google Analytics 4 or Adobe Experience Cloud) and enter your unique measurement ID for GA4.

Report 125